Content Marketing Specialist

Overview

Key purpose:
To design, and produce engaging digital content that enhances brand visibility, drives audience engagement, and supports marketing objectives. This role integrates creative design, content strategy, and digital marketing to ensure compelling storytelling across various platforms, aligning with the South African market trends and consumer behaviour.

We are seeking a creative, detail-oriented, and innovative Digital, Design, and Content Creator who can develop engaging content across multiple platforms. The ideal candidate should have a passion for design aesthetic, excellent storytelling abilities, and an understanding of digital marketing trends.

• Develop high-quality digital content, including graphics, videos, blogs, and social media posts, tailored to specific audiences/communities.
• Design visually appealing assets for websites, advertisements, and branding materials, ensuring cultural relevance.
• Create and schedule posts, monitor engagement, and optimize content for different platforms, including Facebook, Instagram, Linked In, and Tik Tok.
• Implement SEO strategies and digital marketing techniques to enhance content visibility, considering South African search trends.
• Strong verbal and written communication skills to convey ideas clearly and effectively across different mediums.
• Creative approach to overcoming challenges in content creation, design, and digital marketing.
• Ability to prioritize tasks, manage deadlines, and work efficiently in a fast-paced environment.
• Ensuring accuracy, consistency, and high-quality standards in all content produced.
• Willingness to adapt to new trends, technologies, and constructive feedback.
• Ability to work with diverse teams, contribute to a positive work culture, and align creative efforts with business goals.
• Understanding of South African audiences, cultural nuances, and local market trends to create relevant and impactful content.

• Ideal:
  Diploma or Degree in Digital Media, Graphic Design, or Marketing

• Ideal: 3-5 years of experience in digital content creation, graphic design, or social media management.
• Developing high-quality multimedia content across various platforms.
• Proficiency in design tools such as Canva.
• A strong collection of creative work showcasing design, content creation, and digital marketing skills.

• Basic Graphic Design & Video Editing Skills
• Canva
• Linked In
• Adobe
• Google

• Understanding of colour theory, typography, layout, and branding.
• Ability to craft engaging and persuasive digital content.
• Knowledge of search engine optimization, advertising, and audience targeting.
• Expertise in platform-specific best practices for Facebook, Instagram, Linked In, Tik Tok, and emerging digital spaces.
• Familiarity with tools like Canva.
• Understanding the South African consumer and diverse cultural influences.
• Ability to produce content in multiple South African languages for broader audience reach.