Mid-senior Copywriter

Location: Midrand, Johannesburg
Work model: Hybrid (1 day from home per week)
Salary: R40 000 – R55 000 CTC ​​​​​

About our client…
Our client is a small but rapidly growing experiential, sponsorship and BTL marketing agency with a strong sports-first mindset. They work across major sporting brands and fast-paced fan environments, delivering high-impact creative, activations and sponsorship campaigns. With a flat structure and collaborative, hands-on culture, this is a place where you can contribute meaningfully, move quickly and help shape work that South Africans genuinely connect with.

Why you’d want to work here…

• Medical aid + provident fund

• High-performance, entrepreneurial culture

• Flat structure — your ideas matter and get used

• Work on exciting sports brands with real fan impact

• Supportive, hands-on team where everyone gets involved

• Strong opportunities for growth and creative influence

What the job involves…

• Crafting compelling, fan-centric copy for campaigns, activations and content

• Bringing deep local football knowledge into concepts, scripts, social content and on-ground ideas

• Turning insights and fan culture into emotive, consumer-focused storytelling

• Collaborating with creative, sponsorship and production teams

• Contributing to pitches, ideation and campaign development

• Supporting content creation across BTL, experiential and digital formats

• Ensuring all work is engaging, on-brand and strategically aligned

What you need to be considered…

• 4-8 years copywriting experience
• Strong writing ability with a clear passion for South African soccer

• Excellent knowledge of local football culture, teams, players, moments and fan behaviour

• Ability to craft consumer-first stories across multiple touchpoints

• Experience in BTL, experiential or activations is favourable

• Comfortable working in a fast-paced, high-performance environment

• Strong communicator and collaborative team player

• Ability to handle multiple briefs and deadlines with ease
• A portfolio link in your CV - no portfolio, no response

Bonus points if you…

• Have experience writing for sports brands