Senior Copywriter

Overview

We are X, bigly labs, a high‑performance innovation hub where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be. Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access for all South Africans through cutting‑edge digital solutions that deliver smarter, more human, and truly patient‑focused experiences.

• Write compelling content across email, SMS, push, in‑app, and long‑form educational formats.
• Shape messaging across customer journeys onboarding, retention, adherence, loyalty, and more.
• Craft clear narratives and explanations for people navigating health, retail, and digital experiences.
• Collaborate with UX Writers, Product Writers, Designers, and CRM teams to create a unified voice.
• Apply editorial guidelines and help strengthen terminology, tone, and content patterns.
• Use data, A/B tests, and insights from teams to iterate and improve messaging effectiveness.
• Work with stakeholders (CRM, Growth, Product, Design) to clarify requirements and reduce ambiguity.

• Diploma or bachelor’s degree in Writing, Linguistics, English, Journalism, Creative Writing, Communication, or a related writing‑centred discipline. Equivalent experience is welcome; strong craft matters more than degrees.
• Typically 3–5+ years writing for CRM, lifecycle, email, content marketing, or digital communication. Experience working in cross‑functional environments (CRM, Growth, Product, Design) is valuable.
• Portfolio requirement:
  Please include examples of your writing short or long, polished or work‑in‑progress. Anything that shows how you think and communicate is perfect: emails, notifications, scripts, editorial content, journey messaging, or campaign pieces.
• If you’re earlier or later in your career, we’d still love to hear from you; we’re growing the chapter and welcome strong craft talent across levels.