Sales & Business Development Manager II

Job Title :
Business Development Manager

Location :
Johannesburg, South Africa

The Business Development Manager is responsible for growing market share profitably in defined strategic markets and accounts. The role focuses on all H.B. Fuller business segments in the SADC region, excluding Beverage Labeling, including End‑of‑line applications, flexible packaging, paper converting, graphic arts, and packaging makers among others.

This role involves engaging the customer to understand and anticipate their needs and providing solutions that meet customers’ requirements. The role will provide a competitive advantage to H.B. Fuller by developing and executing plans in alignment with stakeholders. The BDM will be experienced at navigating complex decision‑making processes inside large global accounts.

As BDM you will be a key contributor to the Hygiene, Health and Consumable GBU. About 50% of your time will be spent in the field visiting customers to maintain and improve operations within existing accounts and to convert or win new accounts.

The BDM will evaluate new business opportunities and promote the H.B. Fuller value proposition of technologies, products, and services in line with strategy and marketing initiatives. The BDM will drive and support the launch of new products and solutions across Southern Africa in collaboration with segment leads and the Business Manager.

The BDM will act as the expert of the segment(s) when it comes to product performance and value delivered to customers.

The Business Development Manager will often be required to make presentations on products and services that meet or help develop the clients’ future needs.

He or she will act as a consultant to all stakeholders to develop an understanding of industry trends, market forces affecting the business, and product needs. The BDM will achieve the above following the HB Fuller Sales Process and Value Selling methodology.

• Profitably grow market share through acquiring new business at new customers and new applications at existing accounts.
• Meet annual budget growth objectives by closing qualified new business opportunities.
• Maintain a healthy new business pipeline of opportunities in line with annual growth plans.
• Skillfully utilize the H.B. Fuller sales process to find, qualify, and close new business.
• Sells at optimum value and margin to meet agreed profit targets.

• Develop trusting and productive relationships with key decision makers in the account; develop relationship maps and maintain them in SFDC.
• Understand market trends and offer solutions to customers ensuring expectations are met.
• Collaborate with customers to review business performance during formal business review meetings.
• Gather business intelligence to understand possible threats and mitigate them.
• Collaborate with global teams to grow and maintain the business segment(s).
• Manage activities related to identifying new business opportunities.
• Maintain technical independence and competence to manage demonstrations and produce reports.
• Focus time on blue‑chip opportunities.
• "Open the door" to potential customers, develop and explain the H.B. Fuller value proposition.
• Help customers select appropriate products for various applications and ensure they understand the value delivered.
• Establish relationships with potential partners such as application equipment providers, OEMs, and industry associations to achieve deeper market penetration.
• Evaluate customer requirements in the overall market context.
• Support regular business opportunities and ensure successful closure.

• Capture customer requirements (VOC) and translate them into value propositions.
• Collect data supporting value propositions and monitor/document offered values in ongoing business.
• Ensure customer projects are on time and on budget.
• Work on the Product Portfolio: manage the product program in the segment and define the GOTO product portfolio.
• Translate detailed customer requirements into business requirements and CTQs for R&D/Technical Service.
• Capture industry trends and translate them into new product or service…