National Sales Manager – Fashion & Lifestyle – Casio

National Sales Manager – Fashion & Lifestyle – Casio

ABOUT US

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

The National Sales Manager will manage Casio’s Timepiece business across the fashion, lifestyle, and select luxury retail channels. This leader will execute strategy, oversee account development, and drive overall channel performance for some of Casio’s most culturally influential partners—ensuring the brand remains elevated, relevant, and aligned with key fashion and lifestyle trends.

This role requires a sales leader with strong experience in fashion retail, established relationships with top-tier accounts, and a proven ability to drive brand growth through premium positioning, controlled distribution, and high sell-through.

This role provides support across Casio’s presence in Streetwear, Skate, Surf, Hip-Hop Culture, and Luxury Fashion, ensuring alignment, protecting brand positioning, and maintaining consistency across all style-driven channels.

• Manage key fashion and lifestyle retail partnerships—including Zumiez, Tillys, Pac Sun, Urban Outfitters, Kith, Dover Street Market, Extra Butter, and other strategic accounts, as well as our Fashion Distributor.
• Identify, secure, and support the opening of new high-value accounts aligned with Casio’s brand elevation goals.
• Strengthen and expand distribution within existing accounts through curated assortments, premium positioning, and improved sell-through.
• Support Luxury Fashion partners and premium placements to maintain brand consistency in visual identity, positioning, and pricing.
• Sales Strategy & Execution:
  Drive annual revenue, growth strategy, ASP goals, and distribution planning for the Fashion channel.
• Collaborate with Marketing and Product teams to build seasonal product and account strategies.
• Establish segmentation guardrails to protect brand equity and maintain clear channel differentiation across Fashion and Luxury Fashion.
• Analyze sales performance and identify opportunities for growth, corrective actions, and strategic improvement.
• Leverage your industry knowledge and connections to work with the Casio Marketing team and Casio Tokyo teams to develop compelling collaboration models.
• Expand Casio and G-Shock into new channels online and in store.
• Brand & Market Engagement:
  Represent Casio at fashion events, trade shows, cultural activations, and key account meetings.
• Monitor industry trends, competitor activity, and emerging retail concepts to identify opportunities for growth and differentiation.
• Build and maintain relationships with industry leaders, buyers, influencers, and taste makers.
• Operational Excellence:
  Oversee operational activities across Fashion accounts including item setup, forecasting, UPC accuracy, new launches, and timely execution.
• Ensure alignment and coordination across internal teams:
  Planning, Operations, Logistics, Marketing, and Finance.
• Implement processes to reduce errors, improve efficiency, and support scalable growth.
• Cross-Functional Collaboration & Team Support:
  Work closely with Department Store leadership on shared accounts, seasonal launches, and aligned assortments.
• Provide input to Luxury Fashion partners to support premium initiatives.
• Mentor junior team members and provide guidance on fashion trends, channel dynamics, and consumer behavior.

• Bachelor’s degree in Business, Marketing, or related field or 5–7 years of experience in Fashion, Lifestyle, Streetwear, or Premium Consumer Goods, including national account ownership.
• Deep knowledge of Fashion/Lifestyle retail—Zumiez, Tillys, Urban Outfitters, Foot Locker Inc., Kith, Dover Street Market, Extra Butter, and similar directional partners.
• Demonstrated success in growing premium or culturally relevant brands within key retail channels.
• Strong analytical, strategic, and presentation skills with the ability to influence senior leadership.
• Ex…