Media Planning Manager

Overview

WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

• Our Mission: “Create the Extraordinary”
• Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
• Our Values: “Blaze the Trail, Together We Win, All-In on Service”

Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

Caesars has an amazing opportunity for someone’s next great career adventure. The Media Planning Manager will create paid media plans to support specific properties within the Caesars Entertainment national portfolio.

The Media Manager will be responsible for the planning and execution of traditional and digital media to support a specific amount of Caesars Entertainment properties. The role will be responsible for developing omni-channel media strategies including channels such as Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsor ships, and Print for assigned properties within the Caesars Entertainment portfolio.

The role will also take lead in measuring the performance of these efforts both in terms of brand and performance marketing KPIs and communicating those performance metrics to the property marketing teams.

Key collaborative partners will include various property marketing teams, enterprise analytics, in-house creative agency, and other key stakeholders as well as agency partners and other third parties.

The role involves creating and executing paid media plans to support Caesars properties within the national portfolio.

Develop omni-channel media strategies across channels such as Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), Sponsor ships, and Print.

Lead measurement of performance using brand and performance marketing KPIs and communicate results to property marketing teams.

Collaborate with property marketing teams, enterprise analytics, in-house creative, agency partners, and other stakeholders.