More jobs:
Head of Marketing, RBC Clear
Job in
Jersey City, Hudson County, New Jersey, 07390, USA
Listed on 2026-02-04
Listing for:
RBC Capital Markets, LLC
Full Time
position Listed on 2026-02-04
Job specializations:
-
Marketing / Advertising / PR
-
Business
Business Management
Job Description & How to Apply Below
Head of Marketing, RBC Clear
What is the opportunity?
RBC Clear is seeking a strategic marketing leader to lead all marketing initiatives for RBC Clear. This individual will develop and execute comprehensive marketing strategies aligned with the 2026 RBC Clear Marketing Strategy Framework, driving customer acquisition, sales enablement, and brand positioning. This role encompasses leading a high-performing marketing team while ensuring all marketing materials meet corporate audit, compliance, and regulatory requirements.
The successful candidate will partner closely with internal sales teams across RBCCM, the RBC Clear sales organization, and external prospects to position RBC Clear as the trusted leader in treasury solutions.
What will you do?
- Develop and execute targeted marketing initiatives for external clients and prospects, balancing awareness, education, and adoption
- Create outcome-focused case studies and client testimonials with quantifiable metrics
- Develop vertical and use-case-specific thought leadership content addressing treasury challenges
- Plan and execute webinars, virtual round tables, and proprietary client events
- Design and manage nurture campaigns mapped to buyer journey stages
- Execute paid and organic social strategies targeting high-intent prospects
- Monitor pipeline influence, engagement rates, and case study impact on deal progression
- Review marketing performance monthly against pipeline targets; conduct quarterly deep-dives on engagement and adoption metrics
- Build comprehensive sales enablement programs targeting RBCCM Corporate Banking, FX, and other internal sales divisions
- Develop and deliver sales training, battle cards, and competitive positioning materials
- Create co-selling resources, templates, and quick-reference guides tailored to specific client segments
- Launch monthly newsletters and quarterly internal events showcasing RBC Clear wins and capabilities
- Design incentive programs recognizing sales partner contributions and RBC Clear referrals
- Track sales partner engagement, sourced pipeline, and training effectiveness on a monthly basis
- Conduct quarterly analysis of partner-sourced pipeline and contribution to revenue
- Provide direct, continuous support to the RBC Clear sales team with emphasis on sales collateral
- Develop comprehensive sales playbooks and battle cards organized by vertical and use case
- Create deal-stage-specific collateral for discovery, proposal, negotiation, and implementation phases
- Produce one-pagers, product briefs, and competitive positioning materials for quick reference
- Build a curated library of client success stories and case studies tailored to buyer personas
- Conduct quarterly product and capability updates for sales teams
- Maintain and optimize the RBCCM Connect site and digital resources for sales teams
- Share win/loss analysis and insights with the sales team to improve performance
- Monitor sales team utilization of marketing assets, deal velocity, and win rates; conduct bi-weekly win/loss reviews and monthly collateral gap analysis
- Oversee all marketing materials to ensure full compliance with corporate audit, compliance, and regulatory requirements
- Partner closely with RBC Clear's Risk, Legal, and Compliance teams to establish governance protocols for marketing approvals
- Establish and maintain documented compliance workflows for all marketing deliverables (content, digital assets, events, communications)
- Conduct regular audits of marketing materials to verify alignment with regulatory standards
- Nurture relationships with industry analysts (e.g., at Celent, Datos, etc.) to promote RBC Clear's reputation and collaborate on thought leadership content
- Develop strategies to enhance RBC Clear's reputation as a trusted industry partner
- Lead creation and distribution of high-quality thought leadership content (articles, case studies, webinars)
- Secure speaking opportunities at high-profile industry events and conferences
- Identify prestige media opportunities, awards, and recognition…
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