Senior Manager, Marketing Planning

Overview

Entrepreneurial Spirit, Rooted in Tradition. Tanabe Pharma America, Inc. (TPA) is a U.S. subsidiary of Tanabe Pharma Corporation (TP) in Japan, which touts a storied reputation more than 300 years in the making. Our parent company - one of Japan’s most respected - is a research-driven pharmaceutical company that has tirelessly pursued medical breakthroughs with global reach. Tanabe Pharma Corporation has discovered and produced several first-in-class medicines for serious diseases, including multiple sclerosis (MS), diabetes mellitus (DM), amyotrophic lateral sclerosis (ALS), and is currently developing medicines in Neurology in Parkinson’s (PD), Spinal Cord Injury (SCI), and in high unmet areas in Immunology and Oncology.

TPA is rapidly expanding its operations across all functional areas. TPA’s commitment to patients and their communities continues with a robust late-stage pipeline of investigational treatments for difficult-to-treat diseases and commercializing products with significant unmet medical needs in North American markets. In the United States, TPA launched rare disease treatments including RADICAVA® (edaravone) injectables in 2017 and RADICAVA® (edaravone) oral suspension in 2022.

The company handles research, clinical development, sales, marketing, medical affairs, supply chain, and business development functions. TPA is dedicated to improving the treatment environment for those with debilitating diseases, researching on real-world evidence, and creating hope for all facing illness.

The Senior Manager, Marketing Planning is responsible for translating insights from a variety of sources into actionable marketing ideas in terms of helping strategies, tactics, messages, educational programs and other communications. At the direction of the Director of Marketing, conduct the yearly comprehensive full lifecycle brand marketing plan for all promoted Tanabe Pharma America (TPA) products. This will start with collecting input and insights from all functional areas of the organization.

They will then present these insights on a regular basis to the cross functional team. Then they will facilitate a series of small functional meetings and larger cross functional meetings to align on Strategic Imperatives and tactical priorities.

This role will also support a variety of specific marketing or cross functional projects as needed to help the HCP and Patient Marketing teams execute or measure their tactics the Senior Manager, Marketing Planning will collaborate closely with other Tanabe Pharma affiliates/functional areas as well as HCPs/KOLs, patient advocacy groups, creative agencies and other external partners to ensure harmony and alignment across the organization for successful commercialization.

This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross functional team rich in exceptional talent.

• Develop the Commercial brand plans for MTPA’s promoted products in the US with direction from key project owners. Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives.
• Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics.
• Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc.
• Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM/PS, market access, and external agencies/partners by creating effective, positive partnerships that ensure alignment of business needs and objectives.
• Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line Tanabe Pharma America profitability.
• Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and…