Salesforce Marketing Cloud - SFMC, Strong SQL, CRM, Campaign and AB testing

Job Title: Salesforce Marketing Cloud - SFMC, Strong SQL, CRM, Campaign and AB testing

Location: NYC NY, Jersey City NJ (Hybrid- 3 days in a week) - Prefer locals

Employment Type: Contract

At Smart IT Frame
, we connect top talent with leading organizations across the USA. With over a decade of staffing excellence, we specialize in IT, healthcare, and professional roles, empowering both clients and candidates to grow together.

Experience:

Minimum 5 to 8 years of experience

• Campaign management experience and hands on data management experience for customer data
• Must exhibit a through conceptual understanding of the entire marketing promotions process capabilities that support these using one of the above mentioned Technology stack
• Worked on at least two full lifecycle of campaign management or MRM projects SFMC Adobe Campaign other digital marketing tools
• Must have clear understanding and preferable working experience across digital channels NBA Next Best Action event based campaign triggers Real time marketing
• Overall understanding of marketing cloud data architecture model Understanding of SAP IP warming social studio and Advertising studio knowledge

• Develop proposals of technical solutions including recommendations on selection architecture licensing configuration sizing and scalability
• Have worked on any other Custom or packaged Campaign Management product
• Good SQL skills and experience with Customer data management
• Administration and installation skills on any one of the marketing Technologies
• Exposure to advanced Digital marketing skills like Personalization using AEM Autonomy etc SEM SEO DMP and exposure to third party ad exchanges
• Understanding of 2nd party and 3rd party data sources and how to integrate it in a multichannel Campaign set up