Senior Manager of Analytics - Sports

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

The Senior Manager of Analytics - Sports is a key strategic leader responsible for shaping the analytical vision, direction, and impact of the sports book business. This role drives commercial performance through advanced analytics, predictive modeling, experimentation, and deep customer insights.

Leading a team of 6-10 high-performing analysts, the Senior Manager partners with Sports Commercial, Trading, Product, Marketing, CRM, VIP, and Finance to identify opportunities, influence decision-making, and deliver transformative insights across acquisition, retention, pricing, promotions, and customer value.

The successful candidate will elevate the organization's analytical maturity - strengthening KPI frameworks, improving offer and pricing efficiency, and enabling evidence-based decision-making that drives meaningful NGR growth.

• Own the sports book analytical strategy, ensuring alignment with commercial OKRs, product roadmaps, and market dynamics.
• Influence senior leadership through high-quality insights on pricing, promotions, margin, customer cohorts, and market-level performance.
• Lead the definition, tracking, and optimization of key sports book performance KPIs.
• Build rigorous test & learn frameworks to evaluate new promotions, pricing changes, and product enhancements.

• Oversee development of predictive models (retention, churn, promo elasticity, value forecasting).
• Lead the execution of controlled experiments (A/B tests), including methodology, guardrails, success metrics, and insights.
• Develop and advance analytic frameworks supporting customer segmentation, promotion ROI, cannibalization, and market performance.

• Manage, mentor, and grow a team of 6-10 analysts by developing technical skills, business acumen, and communication capability.
• Prioritize workload and ensure analytical outputs are accurate, timely, and high-impact.
• Build a culture of curiosity, rigorous thinking, and continuous improvement.

• Drive automation of recurring analytics and dashboarding, reducing manual outputs and accelerating speed-to-insight.
• Partner with Data Engineering to build high-quality, model-ready and analysis-ready datasets.
• Improve data quality, performance reporting, and insight accessibility for key stakeholders.

• Act as a strategic partner to Sports Commercial, Trading, Marketing, Product, VIP, and Finance.
• Serve as the primary analytical advisor for sports book decision-making, including promotional optimization, customer strategy, and performance management.
• Translate complex analytics into clear, compelling stories for senior stakeholders.

• Bachelor's or Master's degree in Analytics, Statistics, Business, or a related field.
• 8+ years of experience in data analytics, with at least 3 years in a leadership role.
• Proven experience in the online gaming…