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CRM Data & Enablement Manager
Job in
Jersey City, Hudson County, New Jersey, 07390, USA
Listed on 2026-01-27
Listing for:
BetMGM
Full Time
position Listed on 2026-01-27
Job specializations:
-
IT/Tech
CRM System, Data Analyst, Business Systems/ Tech Analyst
Job Description & How to Apply Below
* 401(k) with company match
* Pre-tax spending accounts including health care FSA and commuter savings
* Flexible paid time off
* Professional development reimbursement and ongoing skills training opportunities
* Employee resource groups
* Swag, ticket giveaways, and more!
* Serve as a primary CRM contact for BI, Product, and Technology teams on data definitions, segmentation logic, and reporting requirements.
* Act as the lead contact for CRM technology partners and vendors.
* Identify, pilot, and scale new CRM capabilities while ensuring alignment with business objectives.
* Establish governance frameworks and rollout processes to support adoption and long-term scalability.
* Design and deliver enablement materials (training, documentation, office hours) to help teams self-serve dashboards, tests, and insights.
* Act as a CRM and data subject-matter expert, upskilling stakeholders across the organization.
* Train and support sales, marketing, and service teams on CRM usage, data interpretation, and best practices.
* Partner with Compliance, Product, and Technology teams to support CRM readiness for new jurisdictions and regulatory requirements.
* Ensure CRM platforms align with business needs, integrate with the broader tech stack, and scale with company growth.
* Use front-end skills (HTML, CSS, JavaScript) to support CRM UI customization, responsive email templates, and dashboard experiences.
* Support API-based integrations to enable seamless data flow between CRM and other systems.
* Strong data and analytical skills, including data extraction, transformation, and performance analysis.
* Hands-on experience with CRM and ESP platforms (e.g., Optimove) and data environments (e.g., Snowflake).
* Proficiency with BI and reporting tools such as Power BI.
* Solid understanding of CRM data architecture, automation, segmentation, and API integrations.
* Working knowledge of HTML, CSS, and JavaScript to support UI customization and responsive email design.
* Experience in marketing, sales, or customer service environments to understand operational needs and constraints.
* Proven experience enabling non-technical teams to use data and tools effectively.
* Strong stakeholder management skills, with the ability to influence across teams and functions.
* Excellent communication, project management, and problem-solving skills.
* Ability to bring structure, governance, and clarity to complex, fast-moving CRM ecosystems.
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