CIB Marketing Data Scientist

Job Summary

Are you motivated by the opportunity to turn complex digital data into clear, actionable intelligence that drives commercial impact? Join our dynamic team as a Marketing Data Scientist, where you'll be the expert in lead-gen attribution modeling, data integration, and audience identification supporting GTM activations and marketing initiatives.

In this high-visibility role, you will influence key marketing and sales decisions, shape data strategy, and partner closely with channel owners, product marketers, and sales leaders to elevate how we reach and convert B2B audiences.

• Develop multi-touch attribution and influence models that quantify marketing's impact on lead creation, acceleration, and conversion.
• Partner with channel teams to optimize performance across web, paid media, search, email, and podcasts.
• Identify the digital behaviors most strongly correlated with high-quality pipeline creation, informing investment and audience-targeting strategies.
• Integrate signals across Adobe Analytics, Content Square, 6sense, Salesforce, and podcast/digital content platforms.
• Apply entity-resolution techniques and account-based signals to deanonymize website and omnichannel engagement, enriching customer profiles and surfacing high-intent prospects.
• Design repeatable data pipelines in Databricks and Alteryx to unify, cleanse, and model complex datasets.
• Map end-to-end customer journeys across channels to identify drop-offs, opportunities, and behaviors driving progression through the funnel.
• Analyze content consumption patterns - including on-site behavior, podcasts, thought leadership, and social engagement - to surface actionable insights for GTM teams.
• Build intuitive, executive-ready dashboards and analytics products using Thought Spot, Tableau, or equivalent tools.
• Translate statistical and machine learning findings into clear narratives for senior stakeholders, ensuring insights influence strategic decision-making.
• Validate tracking implementations, ensure compliance with privacy standards (GDPR, CCPA), and champion consistency in event, campaign, and content tagging.
• Implement QA processes to ensure accuracy and completeness across integrated datasets.

• 3-5 years' experience in data science, marketing analytics, or related fields
• Strong proficiency in Python and SQL; comfortable working in Databricks or similar cloud-based environments
• Hands-on experience with attribution modeling, entity resolution, and multi-source data integration.
• Skilled in dashboard development with Thought Spot, Tableau, or similar tools.
• Strong knowledge of marketing technology stacks including: ABM platforms (e.g., 6sense), web analytics (Adobe Analytics, Content Square), metadata/taxonomy governance (Claravine), and marketing automation tools (Marketo, Salesforce Marketing Cloud) and CRM platforms with deep expertise in lead lifecycle management, pipeline reporting and marketing-sales attribution.
• Deep understanding of digital marketing metrics, funnel diagnostics, and performance optimization across web, podcasts, paid media, email, and social.
• Understanding of privacy and consent frameworks (GDPR, CCPA) and their impact on digital analytics.
• Ability to translate complex analytical concepts into straightforward insights for non-technical stakeholders.
• Strong project management capabilities with the ability to prioritize multiple concurrent initiatives.

JPMorgan

Chase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of…