CIB Marketing Analytics

Are you passionate about transforming data into actionable insights that drive business growth? Join our dynamic team in CIBMarketing Analytics
, where you’ll be the digital marketing analytics expert supporting Payments, Global Banking, and Markets and Securities Services GTM activations and marketing initiatives.

• Dive deep into web analytics and user journey analysis on  to understand customer behavior and optimize conversion paths.
• Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement.
• Manage Adobe Analytics data pipelines to Databricks and utilize platforms like Content Square and 6sense for rich visitor-level insights.
• Build and maintain Thought Spot dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics.
• Lead Claravine implementation to standardize campaign tracking across all business lines.
• Conduct thorough QA for new pages and campaigns, validating tracking codes, data layer implementations, and CTA naming conventions before launch.
• Analyze paid media performance across social, programmatic, search, and display channels.
• Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments.
• Partner with web development teams across Global Banking, Markets and Securities Services, and Payments to define analytics requirements.
• Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership.

• 3–5 years’ experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools.
• Familiarity with marketing analytics platforms such as Content Square and Thought Spot, web debugging tools, and data engineering concepts (ETL, data quality management).
• Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels.
• Skilled in user journey mapping, conversion optimization, and website A/B testing.
• Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs).
• Expert at translating complex data into clear, actionable insights for executive audiences.
• Strong presentation and reporting skills, with the ability to manage multiple projects simultaneously.
• Self-motivated, collaborative, growth-oriented, detail-focused, adaptable, and an excellent communicator.
• Experience with Content Square, Claravine, Python, cookie consent/privacy regulations (GDPR, CCPA), Databricks or Spark, and marketing automation platforms such as Marketo or Salesforce Marketing Cloud.

• Experience in financial services or B2B marketing is preferred.