Regional Sales Manager; RSM

Foreground is partnering with a leading consumer electronics and home appliances distribution organization in Saudi Arabia to strengthen its regional commercial operations. The company is seeking experienced Regional Sales Managers to lead territory performance, expand market coverage, and drive sustained revenue growth across key distribution channels.

• The Area Sales Manager will be responsible for managing the commercial performance of an assigned territory, ensuring revenue growth across Retail, B2B, HORECA, and Wholesale channels.
• Develop regional sales strategies, strengthen distributor and client relationships, monitor pricing and promotional execution, and ensure availability and visibility of products across all key outlets.
• Work closely with national sales leadership, oversee territory forecasting, client acquisition, pipeline development, and regional performance tracking, ensuring targets are consistently achieved while maintaining margin discipline.

• Minimum of 5 years of experience in distribution sales within Saudi Arabia, with a strong network across retail, wholesale, B2B, or HORECA clients.
• Fluency in Arabic is required.
• Demonstrated ability to manage territory-level P&L, develop key customer relationships, and lead field sales execution with strong commercial accountability.

Foreground.