Marketing Manager

The Country Marketing Manager drives local market growth by leveraging customer insights to develop value propositions and execute marketing strategies aligned with cluster frameworks. The role adapts cluster plans to country dynamics, collaborates closely with cluster teams, and leads implementation of marketing and commercial initiatives across key segments.

Define and execute country-level marketing plans aligned with cluster frameworks (e.g., SAVE model), adapting to local market dynamics. Drive the execution and growth of the distribution approach including franchise retail channel development, in line with the cluster distribution strategy. Refine customer segment strategies ("How to Win") to maximize value creation and identify new market opportunities.

Oversee the full portfolio of products and services, ensuring profitability and alignment with cluster guidelines. Conduct performance analyses, recommend optimizations, and challenge business cases for current and future offers. Coordinate deployment of new offers and monitor existing ones.

Orchestrate customer experience initiatives using cluster assets and recommendations. Support commercial teams with pricing, margin management, and enablement tools. Drive actions to increase leads, conversions, and retention in line with distribution strategies.

Steer marketing plans and financial performance, implementing corrective actions as needed. Provide competitive benchmarking, customer feedback, and market insights to inform decision making. Ensure SKU forecasting and supply align with business ambitions.

Manage the country marketing team, resources, and budgets. Clarify goals, delegate authority, and hold teams accountable. Coach and develop staff, fostering collaboration and knowledge sharing across cluster and country teams.

Work closely with cluster teams, initiative leaders, and sales managers to co build strategies and ensure alignment throughout development and deployment phases. Support Ad hoc cluster, regional, or global projects as required.

• Operational marketing functions, including branding and campaign execution.
• Developing and implementing marketing plans for an entity or division.
• Conducting profitability analysis and making strategic recommendations to drive revenue and margin improvement.
• Managing budgets, deadlines, and financial performance.
• Leading and developing marketing teams, including coaching and empowerment.
• Collaborating effectively with cross functional teams across different departments.
• Working directly with customers to understand needs and deliver value.
• Strong analytical and reporting capabilities to support decision making.
• Project management experience, including planning, coordination, and execution.
• Ability to operate with minimal direction and take ownership of outcomes.

The Country Marketing Manager is responsible for maximizing value creation within the local market by leveraging customer insights to develop relevant Customer Value Propositions and offers. This role builds and executes the Go to Market strategy using the SAVE model (while adapting plans to country specific dynamics). It involves defining and implementing territory marketing plans aligned with cluster operational and tactical ambitions, leading cross functional teams for execution, and coordinating the deployment of marketing and commercial initiatives across one or multiple customer segments.

Acting as a key link between country and cluster, the position collaborates closely with cluster teams to co build strategies and ensure effective execution based on local insights.