Digital Marketing Executive
Listed on 2025-12-02
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IT/Tech
Digital Marketing, Social Media Marketing
About Ibtdara
Ibtdara is a full-spectrum global business solutions provider committed to helping entrepreneurs and companies launch, expand, and remain 100% compliant in Saudi Arabia. We support ventures of all sizes — from startups to enterprises with USD 250M+ revenues — by offering services including company formation, tax & bookkeeping, HR & administrative compliance, and legal support.
Our aim is to be the go-to partner for those who want to set up and scale businesses in Saudi Arabia, especially foreign entrepreneurs who need local know-how, regulatory compliance, and seamless operations.
Role OverviewWe are seeking a driven and strategic Digital Marketing Executive to take ownership of Ibtdara’s digital brand, amplify our reach, and build bridges to events, podcasts, speaking forums, and partnerships. The person will also lay the groundwork for a future marketing team.
This role is ideal for someone who is hands-on, results-driven, and comfortable operating across both strategy and execution.
Key Responsibilities- Define and execute a cohesive digital marketing strategy aligned with Ibtdara’s business goals (lead generation, brand awareness, client engagement).
- Ensure consistent brand identity, voice, and messaging across all digital touchpoints.
- Manage Ibtdara’s social media presence (Linked In, Instagram, Twitter/X, You Tube, etc.).
- Plan and create content — posts, articles, infographics, video scripts, thought leadership pieces, etc.
- Engage communities, respond to comments, messages, and foster relationships.
- Monitor analytics, track KPIs (reach, engagement, conversions), and iterate.
- Research and shortlist relevant industry events, conferences, expos, and summits.
- Reach out to organizers to secure exhibition space or speaking slots for Ibtdara leadership.
- Identify podcast hosts and media platforms; pitch collaboration ideas, guest appearances, or series participation.
- Coordinate logistics, content, and speaker support for events/podcasts.
- Recruit, onboard, and mentor marketing team members (content writers, designers, campaign specialists).
- Define roles, responsibilities, KPIs, workflows, and processes.
- Provide strategic direction, feedback, and oversight to ensure high-quality output.
- Plan, execute, and optimize digital ad campaigns (Google Ads, Linked In Ads, social ads).
- Run email marketing, lead nurture funnels, SEO/SEM campaigns.
- Collaborate with operations, sales, and compliance teams to align marketing efforts with business operations.
- Monitor market trends, competitor activity, regulatory shifts, and audience behaviors.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 3–6 years of experience in digital marketing, brand management, or growth roles.
- Proven track record managing social media, digital campaigns, and content creation.
- Experience securing speaking slots, podcast appearances, and partnering with events.
- Strong leadership potential — ability to build, manage, and scale a marketing team.
- Excellent written and verbal communication in English (Arabic is a major plus).
- Analytical mindset with comfort using tools like Google Analytics, ad platforms, social analytics.
- Solid network or ability to build relationships in industry, media, and events.
- Self-starter, creative thinker, able to work in a fast-paced, evolving environment.
- Be part of a mission-driven team helping entrepreneurs navigate Saudi’s business landscape.
- Significant ownership and opportunity to shape the marketing function from day one.
- Exposure to multiple domains (legal, compliance, finance) and growth pathways.
- Work directly with leadership and influence strategic direction.
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