Category Development Manager

Description

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. Goody Co leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

To lead and drive the long-term growth and competitiveness of assigned categories across KSA by owning category strategy, volume and budget planning, trade investment effectiveness, and cross-functional execution, ensuring sustainable business performance and value creation.

• Understanding the performance of assigned categories and work proactively with the Brand Managers and Business Development Managers on developing sales business plans in order to achieve the desired sales results.
• Accountable for the volume and budget of assigned categories.
• Develops plans and puts in place all the required tools and communications that will ensure flawless and superior executions of those business plans through the CBD organization.
• Obtain the required knowledge regarding the category strategies and key business drivers as well as a full understanding of the category performance by channel and spot on the key opportunities to become the internal category expert.
• Ensure the deployment of category strategies.
• Analyze and have a clear picture of competitive landscape & activities.
• Lead the internal development of the plans to maintain a category competitive edge.
• Search and reapply proven success models.
• Identify shopper insight for in-store communication or execution & share it regularly with the business.
• Manage trade budget planning for the category.
• Managing the Category Trade Marketing Calendar.

• Be the contact person for the Business Develop Managers and brand managers for your categories.
• Provide the Internal customers with new product development volume forecast.
• Work proactively with the Business Development Managers and Brand manager teams on developing aggressive sales business plans in order to achieve the desired sales results.
• Provide the Business Development Managers and Brand teams with the updated sales and distribution analysis along with improvement initiatives.
• Provide the Business Development Managers and Brand team with the updated budget and profitability analysis along with improvement initiatives.
• Ensure integration between channels to avoid conflicts.
• Align Category plans, volume, in-trade plans IMP, Building Blocks & KPIs for FY.
• Analyze category sales & plan effectiveness and share findings & recovered plan with Channel and Brand managers.
• Prepare the Trade Stories for New launches/Promotions.
• Owning BB inputs and keeping it updated with all agreed plans.

• Be the contact person of the category volume forecast.
• Provide the demand team with the initiatives volume plans.
• Co-owning Goody stocks on hand along with Supply team.

• Be the contact person for the category budget forecast.
• Managing the category profitability.

• Support the distributor with the required category data to enhance distribution.
• Close monitor on the stock availability on national and branch level to secure optimum leaner operations.
• Minimize stocks expires through meticulous plans by channel by branch.

• Set clear performance objectives, offer…