Sales & Business Development Lead

The Sales & Business Development Lead spearheads revenue generation and strategic commercial development across Government (B2G), Corporate (B2B), Direct-to Consumer (B2C), and third-party platform monetization verticals. The role is responsible for structuring and closing high-value commercial agreements, scaling VIP & hospitality direct sales, and expanding the organization's event ecosystem through onboarding external organizers. This position combines deal-making, direct revenue ownership, and platform growth strategy to drive sustainable top-line expansion.

• Lead end-to-end commercial strategy and execution for government-backed activations and mandates.
• Develop commercial proposals, commercial masterplans, and pricing models for Ministries, Authorities, and Royal Commissions.
• Structure BOQs and multi-year commercial frameworks.
• Negotiate scope, pricing, and contractual frameworks aligned with profitability targets.
• Coordinate cross-functionally to ensure commercially viable execution.
• Build long-term government pipeline strategy and revenue forecasting.

• Identify and close strategic B2B partnerships across ticketing, 3rd party event organizers, hospitality, distribution, venue utilization, and premium experiences.
• Structure revenue sharing and commercial distribution agreements.
• Lead negotiations with institutional buyers and enterprise clients.
• Handle onboarding, commercial structuring, and closure of third-party event organizers utilizing NOFOMO as their primary ticketing engine.
• Align legal, finance, and operations teams to ensure seamless onboarding and integration.
• Build recurring revenue streams through ecosystem expansion.
• Monitor pipeline health, forecast revenue, and track deal performance metrics.

• Lead direct sales efforts for VIP and hospitality products including private boxes, balconies, tables, and premium access packages.
• Own full pipeline management from lead generation to closure across high-value buyers.
• Develop structured sales frameworks to maximize inventory sell-through and yield optimization.
• Manage and mentor a team of promoters and direct sales agents, setting KPIs and monitoring performance.
• Implement CRM tracking systems to ensure accurate revenue forecasting and pipeline visibility.
• Optimize revenue per attendee through premium packaging and upsell strategies.
• Analyze consumer demand trends to inform pricing architecture and product positioning.

• Active participation in commercial P&L input across assigned activations.
• Active participation in financial models including revenue projections, margin analysis, and break-even assessments.
• Present sales strategy and performance reporting to executive leadership.
• Establish standardized sales templates and processes.
• Build scalable sales structures for future portfolio growth.
• Mentor junior team members and drive commercial excellence culture.

• Institutional & government deal structuring
• Enterprise sales & revenue negotiation
• Platform commercialization & partner onboarding
• VIP hospitality direct sales leadership
• Pipeline management & CRM systems
• Financial modeling & revenue forecasting
• Cross-functional commercial execution

• 10+ years experience in sales strategy, business development, and revenue leadership
• Experience working with government entities and institutional stakeholders
• Demonstrated success closing multi-million SAR deals
• Experience managing hospitality inventory & direct sales teams
• Background in events, ticketing platforms, entertainment, or hospitality preferred

• Total revenue secured across B2G, B2B, B2C verticals
• VIP & hospitality inventory sell-through rate
• Platform-driven recurring revenue growth
• Pipeline value, velocity, and conversion rate
• Margin performance vs forecast
• Team quota achievement
• Third-party organizers onboarded onto