Senior Global Trade & Consumer Marketing Manager

Company Description

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside.

The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour's wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative.

Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

We are currently recruiting for a Senior Global Trade & Consumer Marketing Manager to join our Global Marketing team on a temporary Maternity Cover basis, based at Barbour House, South Shields. The Snr Global Trade & Consumer Marketing Manager will lead the development and execution of the global go-to-market plan. This role combines wholesale & retail marketing, and a 360degree thought leadership of activating brand and commercial marketing at every stage of the consumer journey for a strongly integrated, go-to market plan.

The goal is for this individual to align global and local activations with the central marketing, product and commercial functions, and work closely with local marketing teams to build and guide the implementation of locally relevant plans across the calendar to drive growth across our key global markets (EMEA, APAC & North America).

A critical leadership within the global marketing organisation, one that is empowered to lead the central sell-in and sell-out team teams, working in close partnership with our wider marketing & product functions, regional marketing and commercial teams to deliver high-impact results across our B2B and B2 ; directly contributing to the business success of our 5year global strategy.

• Lead co-ordination and alignment across Marketing departments of seasonal marketing plans.
• Lead the global retail and wholesale teams to build an ecosystem of assets and retail marketing tools to drive sell-through.
• Develop strong relationships with global market teams and support with planning, implementation and reviewing key partner plans.
• Manage and inspire a team of 3 x Marketing Managers, and their teams, across B2B, B2C and Wax for Life product & services, supporting their performance against business objectives as well as personal development plans.

• Driving brand excellence across retail & ecommerce across the customer journey
• Understand ever-changing wholesale & DTC needs and continually feed into central teams for development of assets required for implementation.
• Work with appropriate internal and external agency teams to achieve world-class levels of execution
• Support markets in implementing, monitoring, reporting and driving achievement of the 5yp

• Manage delivery of all central Marketing Assets, Global Commercial Calendar and Sales Tools, across B2B and B2C, in line with consumer brand strategy and global market needs.
• Support key global markets' development with strategic wholesale partners seasonal marketing plans.
• Deliver the consumer marketing calendar globally, and support with local activity development; deliver content required across Wholesale, E commerce & Retail to implement the calendar.
• Support development and implementation of the Barbour way of selling at B2B.
• Continuous development of digital B2B sell in process, including integration of internal systems and digital showrooms.
• Support Global Director of Trade Marketing in delivery of seasonal global launches
• Deliver Global Seasonal Guidelines for consistency across implementation
• Develop and deliver all global sales tools including B2B NuOrder site for all relevant markets with localisations, Sell-in/Marketing packs and videos.
• Work with collaboration and licensing partners to deliver global marketing plans.
• Manage trade marketing budget, optimising efficiencies, maximising funds and measuring ROI.
• Support Director of Global Trade Marketing in cross-departmental business critical projects, ensuring 'joining of the dots' between teams, cross-dept communication and management of marketing input from all relevant functions.
• Drive the global development of the Barbour Wax for Life initiative, identifying the key growth opportunities in major markets and supporting the expansion of the services offered
• Undertake any other reasonable…