ECommerce Manager, Digital Shelf

Opportunity The Manager, eCommerce & Digital Shelf will support Kohler’s marketing strategy for digital commerce growth, governance, and capability acceleration across key retailer partners, marketplaces, and connected commerce (such as agentic & social selling). Combining channel management and operational excellence, this role will help drive measurable eCommerce growth through key existing and emerging channels.

Work Mode:
Onsite.

Location:

Onsite four days per week – Kohler, WI.

• In partnership with Sales, oversee Authorized Seller and Authorized Marketplace Seller Governance: establishing seller standards and requirements that ensure a consistent, premium customer experience in both programs.
• Participate in review of proposals, selection of partners, and rollout of the newly restructured 3P Marketplace program.
• Lead effort to revise Authorized Seller standards for acceptance and ongoing auditing for brand presentation.
• Collaborate cross-functionally with Legal, Sales, and Channel teams to ensure compliance, alignment, and transparency across seller partnerships.
• Monitor holistic performance across 1P and 3P (Marketplace) for digital commerce partners.
• Lead joint planning and quarterly performance reviews with priority digital sellers, aligning on merchandising, promotions, and data sharing to improve sell‑through and customer satisfaction in partnership with Sales.
• Develop recommendations for bundled SKU solutions in partnership with Marketplace partners to increase competitiveness and market share.
• Partner closely with Sales leadership and strategic digital commerce partners to optimize the customer experience, drive conversion, and strengthen brand presentation.
• Coordinate with the Retail Media team on priorities for media support.

• Primary Channel Marketing lead and member of task force that governs Kohler’s IMAP Policy Strategy, setting standards and governance frameworks that protect brand equity, pricing integrity, and channel profitability.
• Responsible for coordinating with Digital Merchants to gather recommendations for promotions based on previous and current performance trends, representing eCommerce channel opportunities.

• Lead efforts to grow our eCommerce business through emerging platforms including agentic and social commerce.
• Define and test potential strategic enablers that improve visibility, discoverability, and conversion performance for Kohler’s digital portfolio driven by AI and product availability.

• Own Kohler’s Digital Shelf Capability Roadmap, identifying tools, workflows, and partnerships to advance digital maturity.
• Identify and assess additional capabilities (tools, workflows, partnerships) that can improve:
  Sales Optimization – linking product performance metrics with content quality and visibility data;
  Content Efficiency – reducing manual effort through automation, templates, and scalable workflows;
  Brand Standard Consistency – ensuring tone, messaging, and visual representation align across all channels.
• Collaborate across the eCommerce Channel Marketing team to establish channel implementation strategy and work with the Digital Shelf Analytics team to connect content improvements to measurable performance outcomes.
• Partner with Performance Marketing to design and execute Digital Shelf Test‑to‑Learn Program, piloting and scaling innovations such as AI‑driven content optimization, 3D/AR visualization, and agentic commerce.
• Partner with IT, Data, and Marketing Operations to ensure emerging capabilities are scalable and integrated into core workflows.
• Establish governance and adoption frameworks that ensure sustainable capability deployment.

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 6+ years of progressive experience in eCommerce, Channel Marketing, or Digital Operations, preferably within a multi‑channel or global brand environment.
• Proven success leading digital commerce strategy, marketplace governance, or IMAP policy management.
• Deep…