Digital Marketing Strategist

Overview

Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents nationwide. We are seeking an outgoing, tech savvy individual to join our growing team.

• A soup-to-nuts management of marketing tests from creation, to performance optimization, to reporting and analysis. This is a role for someone who has a general marketing background who feels they are ready to take the next step and own their work, from start to finish.
• Create and optimize marketing campaigns across Google, Facebook, and Microsoft Ads (Search, Display, You Tube, Demand Gen, Performance Max)
• A/B test ads and strategies on both current and prospective products
• Research potential new ad ideas, including delivery methods, keywords or targeting, creative, landing pages, etc.
• Use AI and spreadsheet tools to complete and/or manage tasks, and report on KPI

• MOST IMPORTANT: A self-starter that can manage time and balance multiple priorities without constant oversight. A proactive communicator who asks questions and can report on findings to management
• Someone who is coachable and willing to receive feedback to level up their marketing skills
• Preferably, someone from an ad agency or similar environment where they were held accountable for performance results, and/or excelled in a client-facing role
• An understanding of general marketing principles and KPI (impressions, click through, conversion rate, etc.)
• Some familiarity with Google Ads and/or Google Ads Editor
• Some understanding of spreadsheet tools like Microsoft Excel and/or Google Sheets
• Some understanding of AI tools like Gemini, ChatGPT, etc.

$50k - $60k salary based on experience. The benefits package includes health coverage, paid vacation/sick days, and a retirement savings plan.

Ylopo is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. We are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion.