Senior Marketing Manager, Affiliate Partnerships

Senior Marketing Manager, Affiliate Partnerships

Remote, USA

Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence. Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high‑performing assets, underpinned by disciplined credit expertise and robust risk management.

Together with its lending partners, Happy Money has originated more than $6.5 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at  View our Employee Privacy Policy here.

We are looking for a passionate and experienced Senior Marketing Manager, Affiliate Partnerships to own and scale one of Happy Money’s largest and most critical growth channels. In this high‑impact role, you will be responsible for driving loan originations and revenue through our affiliate ecosystem, including partners such as Credit Karma, Experian, Nerd Wallet, Even Financial, and similar platforms. This channel is a primary driver of company performance and a key contributor to year‑end growth goals.

The Senior Marketing Manager, Affiliate Partnerships will have full responsibility for the affiliate channel, operating as both the hands‑on executional lead and the strategic lead. They will personally manage partner relationships, performance optimization, testing, forecasting, and reporting while contributing to the long‑term vision for sustainable growth. Collaborating closely with external partners and cross‑functional internal teams, leveraging data‑driven insights and a test‑and‑learn mindset, this role is responsible for maximizing performance across existing partnerships, identifying and establishing new right‑fit partnerships, and leading related marketplace projects and initiatives.

• Own the affiliate channel end‑to‑end, including forecasting, performance evaluation, cost and revenue projections, partner management, and reporting.
• Lead the development and execution of affiliate strategies and initiatives to drive loan origination growth and efficiency.
• Serve as the primary point of contact for all affiliate partners, managing relationships, negotiations, performance reviews, and optimization efforts.
• Collaborate cross‑functionally with Marketing, Product, Credit, Risk, Finance, Analytics, Legal, and Compliance to align goals, ensure executional excellence, and drive results.
• Analyze partner performance, funnel metrics, and credit outcomes; design and execute rigorous testing to continuously optimize performance.
• Identify and drive opportunities for cross‑channel collaboration and lift, applying affiliate insights to improve performance across other marketing channels.
• Grow Happy Money’s market share within affiliate ecosystems by securing our position as a preferred issuer—building deep, strategic partnerships that enable early access to platform enhancements, beta programs, and partner‑led initiatives.
• Gain competitive, landscape, and market insights that enable us to leverage emerging strategies, technologies, and platform capabilities to drive higher‑quality loan originations through deepened partner relationships.
• Contribute to marketing‑wide planning, forecasting, and reporting, providing clear insights and recommendations to senior stakeholders.
• Take on additional marketing projects and responsibilities beyond affiliate marketing that meaningfully contribute to departmental growth and effectiveness.
• Build, lead, mentor, and develop a high‑performing team as the channel scales, fostering a culture of accountability, collaboration, and continuous improvement.
• Ensure all affiliate activity adheres to compliance, legal, operational, and quality standards.

• 7+ years of experience in affiliate marketing, performance marketing, or partnership‑driven growth,…