Director, Social Media Marketing

Sprout Social is looking to hire a bold, visionary Director of Social Media to lead our global social media and influencer marketing strategy across platforms.

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout.

As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.

We’re looking for a bold, visionary Director of Social Media to lead our global social media strategy across platforms including Linked In, Tik Tok, Instagram, You Tube, Reddit, and X (formerly Twitter). This role is not just about content—it’s about shaping industry conversations, elevating customer experiences, and setting the gold standard for enterprise social leadership.

In this role, you won’t just run social—you’ll redefine it for the industry. You’ll be part strategist, part creator, part evangelist, and part futurist. You’ll drive conversations that matter around social ROI, AI, marketing technology, creators, and more. You’ll influence products that shape the industry, and help our customers become heroes inside their own organizations.

• Lead a global social media function, including channel strategy, planning, content creation, publishing, and performance reporting across Linked In, Tik Tok, Instagram, You Tube, Reddit, and X.
• Set a clear and differentiated social vision aligned with business goals, emerging platform trends, and audience behaviors.
• Craft strategic narratives that break through noise and connect with enterprise audiences at scale.
• Elevate our brand presence with purpose-driven, culturally relevant content that resonates with executives, practitioners, and creators alike.

• Represent the brand as a respected voice in the industry—on stage, online, and in strategic conversations with C‑suite customers.
• Publish and amplify POVs that shape the future of social, content, and marketing more broadly.
• Serve as a presence on high-profile client calls, inspiring brands with practical insight and bold ideas.
• Bring firsthand experience managing complex, enterprise‑scale social programs—with the ability to translate that into actionable guidance for our customers.
• Guide our customer community with frameworks, storytelling, and examples that elevate their programs and demonstrate social’s impact on business outcomes.
• Partner with Customer Success, Sales, and Marketing to make social a cornerstone of customer engagement.

• Work closely with our Product and Innovation teams to translate customer needs and market shifts into product feedback, roadmap input, and new feature ideas.
• Advocate on behalf of customers and creators, ensuring social functionality and workflows meet real‑world enterprise challenges.
• Be the voice our product team relies on before they ship—your opinion will carry weight across the roadmap.

The minimum qualifications for this role include:

• 10+ years in social media and/or a combination of social media and brand marketing, with at least 3+ in a leadership role at an enterprise or high‑growth brand.
• Fluent in the strengths, quirks, and formats of each social platform, know how to adapt messaging accordingly, and are deeply familiar with Sprout and/or other social media management platforms and marketing attribution/measurement tools like Salesforce, Hub Spot, and Marketo Measure.
• Expert understanding of content creation tools (eg. Cap Cut, Final Cut Pro, Canva, DaVinci Resolve Studio) and know what good organic social content looks like and how to create it. You also have a strong command of paid promotion…