Creative Strategist

About the Role

🚀
Performance Creative Strategist to develop and iterate on high-performing creatives across paid media channels. This hands-on role blends creative production with performance marketing and is ideal for someone who enjoys building, testing, and refining ideas based on real results.

You’ll create static and video assets, write ad copy, and turn performance insights into new iterations that drive direct bookings—owning creative output end to end while collaborating closely with Paid Media, Brand, and Design teams.

Because great work deserves great rewards 👇

• Competitive salary based on experience and skill set (Up to Php
  120K)
• HMO
• Parental benefits
• Paid leaves & holidays off
• Referral & perfect attendance incentives

Key Responsibilities:

• Concept, create, and ship paid media creative yourself across Meta, Tik Tok, You Tube, Google, AI-enabled and emerging platforms
• Produce static ads, short-form videos, UGC-style content, and simple motion edits
• Write compelling ad copy, hooks, headlines, and CTAs tailored to different audiences and funnel stages
• Rapidly iterate on creative based on performance data — adjusting visuals, messaging, formats, and angles

Performance-Driven Creative Strategy

• Translate traveler insights, booking motivations, and luxury positioning into clear creative ideas you personally execute
• Own creative testing: new hooks, formats, value props, property features, destinations, and lifestyle angles
• Maintain a testing mindset with a bias toward speed, learning, and continuous improvement

• Review ad performance regularly to understand what’s resonating by platform, audience, and placement
• Build and maintain a lightweight library of winning creatives, learnings, and repeatable formats
• Develop and execute data-driven strategies to acquire, nurture, and convert homeowner and guest leads across multiple channels
• Design and execute A/B and multivariate tests to optimize campaign performance and conversion paths
• Collaborate with cross-functional teams to translate insights into scalable marketing improvements

• Partner closely with the Paid Media Specialist to align creative output with campaign goals and performance needs
• Collaborate with Brand and Design teams to stay on-brand while optimizing for performance
• Engage with Product, Revenue, and Brand teams to ensure alignment between data infrastructure, creative strategy, and growth initiatives
• Work with Owner Experience and Sales teams to connect marketing performance with homeowner acquisition outcomes

• 4–7+ years of experience creating performance creative for paid media (paid social, growth, or performance marketing roles)
• Exceptional analytical and communication skills, with the ability to distill complexity into actionable insights
• Proven ability to personally produce high-performing ads, not just brief or review them
• Strong skills in:
  • Short-form video (UGC-style, lifestyle, property-focused)
  • Static ad design
  • Performance-oriented copywriting
• Deep understanding of creative best practices across Meta, Tik Tok, and other paid platforms
• Strong analytical instincts — you know how to read performance data and turn it into better creative
• Experience working with or sourcing UGC content is a plus
• Background in travel, hospitality, luxury, or lifestyle brands preferred.

• Iniital Interview ->
  Creative Case Study (client-provided) -> GA Final Interview ->
  Client Interview

* For PH candidates only