Brand Manager Beverages

Overview

As a Brand Manager, you will be the strategic owner and protector of brand equity, ensuring our brands stand out and deliver on ambitious business goals. You’ll lead projects end-to-end, manage multiple stakeholders in a dynamic matrix environment, and turn insights into powerful marketing activations.

What You’ll Do

• Deliver Business Impact:
  Own the brand’s Annual Operating Plan (AOP) and ensure we hit key performance targets.
• Guard Brand Equity:
  Apply branding frameworks across the marketing mix to maintain consistency and differentiation versus competitors.
• Lead Projects with Excellence:
  Take full ownership of dedicated programs—from planning to flawless execution—coordinating agencies, trade, field, and sales teams.
• Drive Activation & Innovation:
  Develop activation plans and marketing programs in collaboration with Central Teams and other markets. Support new product launches and packaging projects.
• Manage Stakeholders:
  Align and influence cross-functional teams, ensuring synergy and efficiency across the marketing agenda.
• Control Budgets:
  Monitor and report A&M budgets for assigned brands.
• Champion Communication:
  Create compelling briefs, co‑lead multi‑agency briefings, and oversee media planning and post‑campaign analysis.
• Lead Creative Production:
  Manage agencies through the production process, negotiating timelines and costs to maximize impact.

What We’re Looking For

• Experience:
  
  Minimum 3 years in Brand Management (FMCG preferred).
• Education:
  
  University degree.
• Skills:
  • Strong stakeholder management in a matrix organization.
  • Consumer‑centric mindset and market knowledge.
  • Excellent communication, networking, and project management skills.
  • Analytical and organizational abilities with attention to detail. Excellent Nielsen skills.
  • Innovative thinking to drive better results.
• Languages:
  
  Fluent in English & Polish.
• Tech:
  Fully PC literate.