Product Marketing Specialist

The Product Marketing Specialist role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future. We are seeking a dynamic and strategic Product Marketing Specialist with a strong focus on Go-To-Market (GTM) strategies to join our growing team. In this full-time role, you will serve as a critical link between our product development, sales, customer success, and marketing teams.

Your primary responsibility will be to develop and execute comprehensive GTM plans that effectively position our products in the market, drive adoption, and support revenue growth.

What You'll Do:

GTM Strategy & Execution :
Lead go-to-market planning for product launches and feature releases, including messaging, positioning, and cross-functional coordination.

Content & Communication:
Partner with the global Product Marketing team on messaging, customer comms, competitive intel, and content development. Communicate product updates and value impacts to internal teams and customers.

Sales Enablement :
Create compelling sales tools and collateral, including pitch decks, one-pagers, release notes, videos, etc., to empower the sales team and drive product adoption.

Cross-Functional Collaboration :
Partner with product management, engineering, sales, and customer success teams to ensure cohesive messaging and a unified approach to market.

Customer Insights :
Gather and analyze customer feedback and usage data to refine product positioning and inform future product development.

Performance Metrics :
Monitor and report on key performance indicators (KPIs) related to product marketing efforts, adjusting strategies as needed to optimize results.

What You'll Bring:

Experience : 2-5 years of product marketing experience ideally in a SaaS environment, with a proven track record of successful GTM strategy development and execution. Preference given to those with understanding of general Product Marketing pillars of work including: GTM, Messaging, Sales Enablement, Market & Competitive Intelligence, and Analyst Relations.

Education :
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Skills :

Strong analytical and strategic thinking abilities.

Excellent written and verbal communication skills.

Enthusiasm for working in a fast-paced, dynamic environment with strong time management and prioritization skills.

Ability to work collaboratively across teams and manage multiple projects simultaneously.

Knowledge :

Deep understanding of the SaaS industry, market trends, and customer needs.

Understanding of trends and technologies shaping the Marketing, PR, Communications, and Social Media landscapes.

Familiarity with key industry focus areas, including Social Media Marketing, Social Listening & Monitoring, Influencer Marketing & Campaign Measurement, Media Intelligence, Artificial Intelligence (AI), and its application in traditional and social media Mar Tech.

Experience with tools such as Sales Hood, Pendo, Intercom, Product Board, Salesforce, Totango, Asana, Marketo, Wistia, Loom, Miro, Frame.io and Camtasia are advantageous.

What We Offer:

Enjoy private health insurance through Met Life for you and your dependents, complementing your state medical coverage

Benefit from a company-matched Savings Fund to help you grow your financial security

Receive monthly grocery vouchers to support your everyday essentials

Enjoy an additional day off on your birthday, promoting a healthy work-life balance

Complimentary Calm App subscription for you and your loved ones because mental wellness matters.

Energetic work environment with a flexible hybrid work style, providing the balance you need + remote options

Benefit from our family leave program, which grows with your tenure at Meltwater.

Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.

When You'll Join:
February 2026

At Meltwater , we believe that when you have the right people in the right environment, great things happen.

Our best-in-class technology empowers our 27,000 customers around the world to make better business decisions through data. But…