Demand Generation Manager - Database

About the Role

We are seeking a highly motivated and data‑driven Demand Generation Manager to lead our efforts in driving qualified leads and accelerating revenue growth. This role will be instrumental in developing and executing multi‑channel marketing programs to build awareness, engage prospects, and generate pipeline. The ideal candidate is strategic yet hands‑on, with a proven track record of managing demand generation programs in a B2B environment.

• Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion.
• Develop and manage multi‑channel campaigns, including content marketing, SEO/SEM, paid media (Linked In, Google Ads, etc.), email marketing, webinars, and events.
• Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes.

• Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies.
• Collaborate with cross‑functional teams (content, product marketing, sales) to ensure alignment and cohesive execution.
• Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness.

• Utilize marketing automation and CRM platforms (Hub Spot, Marketo, Salesforce) to track campaign performance and provide actionable insights.
• Develop dashboards and reports to measure KPIs, pipeline impact, and ROI of demand generation efforts.
• Present data‑driven recommendations to leadership to refine strategy and improve campaign performance.
4. Lead Nurturing & Funnel Optimization
• Develop automated nurture programs to engage prospects across the buyer’s journey.
• Implement lead scoring models to identify and prioritize high‑intent prospects.
• Ensure smooth handoff of leads from marketing to sales and improve lead follow‑up processes.
5. Market Research & Competitive Analysis
• Conduct market research to identify new opportunities, trends, and competitor strategies.
• Leverage insights to inform content, campaign, and messaging strategies.
Qualifications
• 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment.
• Proven success in developing and executing multi‑channel marketing campaigns that drive revenue growth.
• Proficiency in marketing automation platforms (e.g., Hub Spot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with experience working cross‑functionally.
• Bachelor’s degree in Marketing, Business, or related field; a Master’s degree is a plus.
• Ability to thrive in a fast‑paced, high‑growth startup environment.
• C1 or C2 English proficiency level.
• Resume and Linked In profile in English showcasing experience in chronological order.