Director, Media

At Just Global we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, we spark creativity, and we leverage technology to inspire brand loyalty and drive reoccurring revenue. We are the heart of B2B.

The Director, Media is accountable for designing and implementing connected, story-driven, full-funnel experiences while bringing marketplace innovation and thought leadership into the agency and to our clients. This role works in close partnership with Strategy to bridge and translate integrated marketing strategy into paid media strategy across select group of accounts. This role also partners closely with Client Services and department heads to build strong relationships across teams while also ensuring our work product is always thoughtful to the entire customer experience across paid channels and every other brand touchpoint our audiences will use in their journey.

In delivering this accountability, the Director, Media supports the Vice President, Media in cultivating a team capable of delivering outstanding customer experiences and outcomes for our clients, driving product growth and advancement throughout the organization. Proven leadership experience, established mentorship success stories, extensive integrated media experience and strategic thinking are all vital in this position.

• Lead global media strategy development, from campaign planning to client recommendations which includes team vision and oversight across all phases of the process for select group of accounts
• Work in lockstep with other Media leads for cross-pollination of ideas and concepts to drive innovation and growth across clients
• Stay apprised of client business issues, category insights and competition, translating challenges into solutions
• Work closely with the Strategy team to develop omnichannel and digital strategies for global client briefs, ensuring that recommendations and decisions are consistent with clients' global goals and support regional KPIs
• Support discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
• Gather deep insights on target audiences, helping media teams understand new audiences, inclusive of using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences
• Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
• Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
• Lead competitive analysis and derive insights to inform investment strategy and identifying white space opportunities
• Understand regional media consumption and channel preference variances between regions and/or markets
• Partner with the agency's regional client leadership, strengthening their understanding and media product through education
• Own and foster growth in the relationships with agency partners, where applicable
• Oversee the translation of plan to inputs for activation; direct and advise on optimizations throughout campaign life cycle to meet and/or exceed performance goals
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement

• Work closely with Client Service leads to ensure strong senior client relationships on all active accounts providing thought leadership, innovation, and new ways of using media
• Convey marketplace insights and competitive knowledge to the global planning process, leading with insights in all client discussions and ensuring all angles are considered
• Cultivate senior media and marketing client relationships, guiding strategic discussions and managing all global timelines
• Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace
• Acts as core participant in development and delivery of agency RFP responses and pitches, as applicable

• Keep current with global industry trends and ongoing platform evolutions and solution innovation
• Lead agency point of view on the future of media, related technologies, and strategies to drive client success
• Participate and contribute to agency thought leadership initiative, including active industry leadership via attendance at annual conferences, participation in speaker panels and contribution to industry blogs

• For select group of accounts, dotted line and direct line management of team, mentoring, coaching, and ensuring best practices are shared and maintained
• Contribute to internal training and development initiatives specific to agency media strategy capabilities…