Player Lifecycle Communications Manager

Cash Cow is a performance-driven platform operating at scale, driving hundreds of thousands of users monthly into rewarded gaming and app experiences. We focus on high-intent users, deep in-app progression, and monetization efficiency, leveraging data, automation, and creative excellence to bridge the gap between players and the games they love.

We are looking for a Player Lifecycle Communications Manager to own the end-to-end communication strategy across push notifications, email, and in-app messaging. You will be responsible for the planning, messaging quality, and delivery of our global communications, working cross-functionally with content, design, and technical execution resources to drive player engagement and retention.

• Own the Player Journey: Lead messaging across the full lifecycle, from onboarding and engagement to retention and reactivation.
• Strategic Planning: Define campaign goals, messaging hierarchy, timing, and sophisticated segment logic.
• Creative Leadership: Brief content and design partners, ensuring high-quality deliverables that align with our brand voice and performance goals.
• Technical Coordination: Collaborate with Customer.io configurators and implementors to deploy automated flows and push notifications.
• Quality & Tone: Act as the final authority on QA, tone of voice, and UX clarity, ensuring all communications meet US-market best practices.
• Performance Optimization: Continuously monitor and improve messaging based on performance data and player behavior.

• Experienced: 4-7+ years in lifecycle marketing, CRM, or player communications (Gaming or App ecosystem experience is a major plus).
• Tech-Savvy: Hands-on experience with Customer.io
  , Braze, Iterable, or similar automation platforms.
• Strong UX Instincts: You have a natural feel for UX writing and messaging that drives action while maintaining a great user experience.
• Execution-Oriented: Highly organized and comfortable driving projects forward in a fast-paced environment.
• Global Standards: Deep understanding of US consumer communication standards and high-scale messaging.

• Creative Strategist (UI/UX): Experience in UI/UX strategy and a strong eye for how visual layout and copy work together to optimize the player journey.