Digital Marketing Manager - Database

Role

We are looking for a detail-oriented, analytical, hard-working, problem-solver team player. We need someone to drive growth through data-driven experimentation, automation, and optimization. Help us build, optimize and analyze search campaigns, scale paid search volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements. If this sounds like you, join our growing team.

• Responsible for overall e-commerce digital marketing strategy and revenue growth
• Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads, Linked In Ads), with the goal of driving incremental revenues
• Manage email marketing automation campaigns using Klaviyo
• Build and manage all automated email and SMS campaigns and multi-channel workflows
• Develop and execute impactful communication campaigns informed by a test-and-learn approach, rigorous quantitative analysis, insights from market research, and overarching business goals
• Build the project roadmap and communication calendar for the email channel, launch and monitor direct response campaigns, and assist with developing tracking and reporting infrastructure
• Build target audiences in Google Ads and Facebook/Instagram Ads
• Initiate testing for display re-engagement and video advertising via Google Display Network and You Tube advertising
• Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
• Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums
• Build monthly and weekly reporting for KPI tracking

• 5+ years of digital marketing strategy development, execution, and optimization in data-driven, customer-centric environments
• 3+ years of hands-on experience in paid search and paid social marketing
• 2+ years of hands-on experience in email marketing strategy, execution, optimization, and reporting cycle
• Expert in Google Ads and Facebook/Instagram Ads
• Deep understanding of A/B testing
• Familiarity with using CRM and marketing automation tools (e.g. Klaviyo, Segment, Optimizely, Salesforce Marketing Cloud). Experience with email personalization
• Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics, etc.)
• Excellent communicator in oral and written English
• Great team player with strong attention to detail
• Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
• Curious, independent, rigorous and proactive
• C1 or C2 English proficiency level
• Resume and Linked In profile in English showcasing relevant experience in chronological order