Data Scientist - Marketing Analytics; Mobile

United States - Remote

About Us:

Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

We are looking for an experienced Data Scientist to join our team, a cross-functional group supporting all aspects of Gametime. In this role, you will collaborate closely with the User Acquisition team to optimize Paid Social campaign performance across channels like Meta, Tik Tok, and Reddit through rigorous experimentation and advanced mobile measurement. This includes driving creative and spend efficiency, analyzing channel efficiency dynamics (IPM and CPM), and maximizing signal quality via SKAdNetwork (SKAN).

You will play a key role in studying mobile cohorts to identify high-value opportunities across leagues and performers, working towards maximizing Customer Lifetime Value (LTV) and sustainable growth. By supporting the marketing team and optimizing the full user journey, you will have a direct impact on the success of the company.

The ideal candidate has hands‑on experience with mobile marketing and privacy-compliant measurement in a marketplace setting, and can thrive in a fast‑paced, proactive, and dynamic environment.

• Mobile Measurement: Own the technical frameworks for tracking marketing effectiveness in a privacy‑first world. You will configure and optimize SKAdNetwork conversion value schemas to extract maximum signal from iOS campaigns, bridging the gap between platform data and internal truth.
• Reporting & Visualization: Own the end‑to‑end design and maintenance of marketing analytics dashboards in our BI tools (Sigma/Tableau). You will serve as the single source of truth for reporting, ensuring stakeholders have accurate, real‑time visibility into performance.
• Campaign and Creative Performance: Conduct granular analysis on campaigns and creative performance, specifically monitoring Install Per Mille (IPM) and Cost Per Mille (CPM). You will provide data‑driven recommendations to optimize the marketing spend portfolio across many leagues, performances, and creative types.
• Cohort Analytics: Deeply analyze mobile user cohorts to understand retention and monetization behaviors. You will identify efficiency trends across specific leagues, teams, and performers, guiding budget allocation to capitalize on high‑intent users.
• Financial Modeling & Incrementality: Collaborate with marketing and finance team members to understand channel incrementality (lift) through measurement and experimentation, and inform financial scenario planning and target setting.
• Competitive Advantage: Stay informed on the evolving mobile privacy landscape (Apple ATT) to help maintain data science as a competitive advantage for the company.

• Mobile Marketing Expertise: Deep understanding of Mobile Measurement Partners (MMPs), SKAdNetwork, and the optimization algorithms of paid social platforms (Meta, Tik Tok).
• Programming and Tooling: Proficient in Python/R and SQL for data analysis, predictive modeling, and optimization workflows.
• Statistical Analysis: Strong foundation in statistics, with experience in experimentation and incrementality measurement.
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma.

• Collaboration: Ability to work cross‑functionally with teams in marketing, supply, finance, product, and fan happiness to achieve business goals.
• Communication: Clear and concise communication skills to present technical insights (like attribution nuances) to stakeholders, ensuring alignment on strategy.

• Critical Thinking: Demonstrates strong critical thinking and decision‑making abilities,…