GTM Engineer

Merit is a purpose-driven software holding company focused on forging long-term partnerships with hyper-specialized vertical market software businesses. Merit’s mission is to be a trusted partner for business owners seeking a unique alternative to traditional private equity—offering lasting partnership and continued investment in people, products, customers, and values. We measure success in decades, not quarters.

We are building a world-class investing and operating organization comprised of former operators and investors with deep experience scaling vertical software companies. Our partner companies operate independently while benefiting from shared expertise, systems, capital, and community.

We are actively recruiting a Go-to-Market (GTM) Engineer to help design, operate, and evolve the AI-first systems that power Merit’s investment sourcing efforts and portfolio GTM enablement.

This role sits at the intersection of sales, marketing, and technology. You will focus on connecting tools, configuring workflows, building automations, and ensuring system reliability across a modern GTM stack—using LLMs and AI-native workflows as a default. You will work closely with the existing team to translate strategy into scalable, repeatable systems that create leverage—without stifling operational autonomy.

• Design and operate GTM systems thatrun reliably without manual intervention, rather than executing individual campaigns or one-off tasks.
• Build automated pipelines that systematically generate, enrich, prioritize, and route opportunities, rather than relying on manual lead sourcing.
• UseAI as a first-class component of workflows(research, classification, personalization, summarization, routing, and QA), not as an afterthought.
• Optimize for durability, observability, and data integrity, ensuring systems continue to perform as strategy, volume, and tooling evolve.
• Treat GTM workflows aslong-lived assets that compound in value through iteration, documentation, and reuse.

The primary objective of this role is to operate and continuously evolve Merit’s AI-first investment sourcing engine, enabling the firm to systematically identify, research, engage, and build long-term relationships with high-quality vertical software businesses at scale.

We treat sourcing as a product: built on durable systems, automation, and AI-driven insight rather than manual workflows.

Support Merit’s portfolio growth efforts by helping portfolio companies adopt pragmatic, AI-first GTM systems and automation, often starting from very simple foundations.

• You turn complex GTM workflows intoclean, reliable, AI-first automated systems
• You reduce manual effort while increasing sourcing and outreach quality and consistency
• You make AI workflows observable, testable, and trustworthy through instrumentation and guardrails
• You improve visibility and trust in GTM data and metrics
• You help turn internal GTM systems into reusable AI-first assetsfor the portfolio
• You operate with ownership, curiosity, and a long-term, compounding mindset