Head Of Marketing​/Marketing Automation Manager

Position: Head Of Marketing/ Marketing Automation Manager
Location: Town of Poland

Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model.

Role Summary
We are hiring a Marketing Automation Manager to own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels.

This role has clear ownership and responsibility for:

• Lifecycle strategy and execution
• Automation tooling and architecture
• Cross-channel orchestration
• Revenue and pipeline impact
• Hands‑on ownership role, not a coordination or advisory position.
  
  Note:
  
  We already have dedicated Product Management and SEO roles. This position focuses on activation, automation, and conversion.

Key Responsibilities

End-to-End Marketing Automation Ownership

Design and operate the full marketing automation lifecycle:
Lead capture → nurture → conversion → repeat purchase → re-engagement

Build scalable, documented automation workflows
Own the marketing automation roadmap and execution

Multi-Channel Automation

• Own and integrate automation across:
• Email (plain-text and HTML/image)
• CRM-driven workflows
• Website forms & behavioral triggers
• Audience sync for paid retargeting (Google, Meta, Linked In)
• Optional SMS / Whats App (where compliant and relevant)

Ensure channels work as one coordinated system, not silos.

Segmentation, Data & Personalization

Build and maintain segmentation by:

• Research area
• Product interest
• Buyer type (PI, postdoc, lab manager, industry)
• Geography and institution type
• Purchase and engagement behavior
• Own data hygiene, lifecycle states, and enrichment
• Use behavioral data to drive timing, messaging, and offers

Campaign & Revenue Ownership

• Plan and execute automation for:
• End‑of‑year budget spend campaigns
• Limited‑time promotions
• Product launches and portfolio pushes
• Align automation with Sales priorities and territories
• Take responsibility for conversion, revenue contribution, and attribution

Platform & Stack Ownership

• Selection, configuration, integrations
• Deliverability and compliance (GDPR, CAN‑SPAM)
• CRM and e‑commerce data sync
• Ensure the system is scalable, reliable, and well‑documented

Measurement & Optimization

• Define and track success metrics:
• Engagement
• Conversion
• Revenue and pipeline influence

• Run A/B tests on:
• Messaging styles
• Subject lines
• Timing and offers
• Continuously optimize based on performance data

Required Experience Essential

• 2+ years in marketing automation / lifecycle marketing
• Proven ownership of end-to-end automation systems
• Hands‑on experience with platforms such as Active Campaign, Hub Spot, Brevo, Klaviyo, Marketo, or similar
• Strong execution mindset with commercial accountability
• Comfortable operating at both strategy and execution level

Desirable

• B2B, life sciences, biotech, or technical product experience
• Experience working closely with Sales and CRM pipelines
• Understanding of long sales cycles and repeat purchasing
• Experience managing GDPR‑compliant global audiences

Location:

Fully Remote

Salary $4500

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