VP of Product Marketing

We’re looking for a VP of Product Marketing to join our Helsinki
, Dublin
, or Amsterdam office. You can also work fully remotely from the UK or Poland
.

In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines.

This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform.

• Own and refine Supermetrics’ core product story, value propositions, and messaging framework across all segments and regions.
• Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives.
• Build a scalable messaging architecture and our product storytelling framework.
• Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative.

• Architect GTM playbooks for launches for minor and major product and feature releases.
• Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue.
• Ensure that GTM motions support PLG and SLG motions.
• Partner with Product, Sales, Finance, and Rev Ops on monetization strategy.
• Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model.
• Ensure that our pricing articulation aligns with customer value perception.
• Operationalise competitive insights into battle cards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals.
• Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions.
• Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations.

• Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
• Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
• Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value.
• Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs.
• Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths.
• Institutionalise PMM processes and rituals across the org

• 12+ years of experience in product marketing or related roles within B2B SaaS.
• 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
• Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
• Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
• Deep understanding of SaaS monetization, pricing, and packaging.
• Experience partnering with executive teams to influence product direction and revenue strategy.
• Strong analytical mindset and comfort working with data-driven decisions.

• Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable.
• Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.

• Competitive compensation package, including equity
• Health care benefits and leisure time insurance
• Personal learning budget
• Sports and Wellbeing Allowance

Benefits may vary depending on location.

Supermetrics builds an end-to-end marketing intelligence platform, with 15% of global advertising spend reported through our products.

We help marketers turn their data into insights that improve…