Creative Strategist

This role is perfect for a bold, innovative, creative who thrives at the intersection of storytelling, data, and digital performance. As the Creative Strategist
, you will lead the development of high‑impact, performance‑driven ad campaigns across a portfolio of social casino brands. You will be the central creative force—turning brand identity and marketing goals into standout short‑form video concepts grounded in UGC, motion design, and influencer‑led content.

• Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.
• Build and own the strategic framework for using UGC‑style content to drive user acquisition at scale.
• Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.

• Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live‑action shoots, and hybrid UGC formats.
• Write compelling short‑form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion.
• Oversee the creative development of all assets, ensuring top‑tier quality and unified brand expression across video, animation, and static formats.

• Serve as the creative lead within cross‑functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.
• Collaborate with the Influencer Team to ideate and optimis branded creator content for acquisition and retention.
• Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high‑performing ads.

• Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.
• Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

• A strategic and imaginative creative with a track record of producing viral, sub‑30‑second video content designed for performance.
• Experienced in using UGC‑style content, motion graphics, and influencer storytelling to create thumb‑stopping ads.
• Strong visual communicator—skilled at articulating ideas through storyboards, scripts, and clear creative direction.
• Deep understanding of the iGaming or social casino space, including compliance parameters and acquisition‑focused messaging.

• A portfolio showing successful performance‑driven video campaigns, including UGC, motion‑design, and influencer‑led content.
• 3+ years in creative strategy or content creation—ideally within iGaming, social casino, or a similarly regulated DTC category.
• Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as Tik Tok, Meta, Snapchat, or You Tube Shorts.