Digital Marketing Assistant Manager

Overview

Organization
- Grand Hyatt Jakarta

• Develop and implement digital marketing, social media, and e-commerce strategies to achieve business goals.
• Lead online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Monitor KPIs, analyze performance data, and provide actionable insights and regular reports.
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Collaborate with Marketing Communication and PR, Sales and F&B teams to align campaigns with promotions and key events.

• Bachelor’s degree in marketing, E-Commerce, Communications, or related field.
• 3–5 years’ proven experience in digital marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
• Excellent communication, copywriting, and visual storytelling skills.
• Experience in budget management and cost control.
• Creative, analytical, and results-driven, with a passion for luxury hospitality.
• Experience in a business hotel location will be an added advantage