Chief Marketing Officer - FSI

• A reputable and well-established Financial Services brand.
• Exciting opportunity.

This is a large-scale organisation operating in the Financial Services industry, known for its commitment to delivering quality services and innovative products. With a strong presence in the market, the company is focused on growth and excellence.

As a Chief Marketing Officer (CMO) who will report to the CEO, your main responsibilities will include:

• Develop and execute a comprehensive marketing strategy that rejuvenates the brand, enhances relevance, and builds trust across diverse customer segments.
• Lead brand repositioning initiatives to align with evolving customer expectations and market dynamics.
• Champion storytelling and purpose-driven marketing to differentiate the brand in a competitive landscape.
• Oversee branding, advertising, and promotional campaigns to enhance market presence.

• Oversee digital acquisition strategies across paid media, SEO/SEM, social, and programmatic channels to drive qualified leads and conversions.
• Implement data-driven marketing models (e.g., Marketing Mix Modeling, attribution frameworks) to optimize spend and measure impact.
• Collaborate with product and data teams to personalize customer journeys and improve engagement across digital touchpoints.
• Manage and optimise the marketing budget effectively.

• Leverage analytics and research to understand customer behavior, identify growth opportunities, and inform campaign strategies.
• Build and refine customer personas to guide targeted messaging and product‑market fit.
• Monitor competitive landscape and emerging trends to ensure marketing strategies remain innovative and effective.

• Lead and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous learning.
• Partner with Sales, Product, and Operations to align marketing efforts with business goals and customer needs.
• Manage external agencies and strategic partnerships to amplify brand reach and campaign effectiveness.

A successful Chief Marketing Officer (CMO) should have excellent communication in both Bahasa and English, and ideally comes from a Financial Services background (insurance and/or banks preferred). Other requirements include:

• Total of at least 15+ years of progressive marketing leadership experience, ideally in insurance, banking, fintech, or consumer services.
• Proven success in digital marketing, customer acquisition, and brand transformation.
• Strong analytical mindset with experience in marketing technology, CRM, and data platforms.
• Exceptional communication, leadership, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Proven expertise in developing and implementing marketing strategies.
• Strong leadership and team management skills.
• Excellent understanding of the insurance industry and market dynamics.
• Exceptional communication and stakeholder management abilities.
• Proficiency in data analysis and decision‑making based on insights.
• Innovative thinking with the ability to drive change and deliver results.
• We might also be accepting a great potential candidate as Head of Marketing who is ready to step up his/her career as CMO.

• Opportunity to lead and shape the marketing strategy of a prominent organisation.
• Competitive benefits package and professional development opportunities.
• Collaborative and supportive work environment in a well-established company.
• Chance to make a significant impact on the company's growth and market presence.

If you are ready to take on this exciting leadership role as Chief Marketing Officer (CMO), we encourage you to apply.