Social Media & Lead Generation Manager

About Us

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include

Channel onboarding/Marketplace onboarding
PPC Management
SEO and Listing Optimization
Content creation and creative optimization
Storefront management
Brand Strategy
Inventory Forecasting
Fulfillment and Shipping
Brand Hygiene
Data insights analysis
Ensuring compliance for global markets

About

The Role

The Social Media & Brand Building Specialist at TMG, will be responsible for developing, managing, and scaling the company's digital presence across multiple platforms. This role focuses on brand visibility, community engagement, thought leadership, and social-led lead generation. The ideal candidate will be both creative and strategic — someone who can craft impactful content, represent the brand authentically, and convert online visibility into meaningful business opportunities.

Key Responsibilities:

- Social Media Management & Brand Building

Develop and manage TMG's social media presence across Linked In, You Tube, Instagram, Facebook, and Podcasts.
Create engaging, high-quality content (videos, reels, carousels, blogs, podcasts) aligned with brand positioning.
Build and manage an editorial calendar with consistent messaging and campaigns.
Track analytics and optimize for reach, engagement, and conversions.

Lead Generation Through Social Platforms

Identify and target potential brand partners through Linked In and other digital platforms.
Build and execute outreach strategies to convert social engagement into client leads.
Use content as a funnel to attract, nurture, and convert prospective clients.

Influencer & Thought Leadership Role

Act as a brand advocate and 'face' of The Marketplace Guru in the digital ecosystem.
Build authority by actively networking, engaging in discussions, and creating valuable insights.
Represent the brand in online events, podcasts, and collaborations.

Content Strategy & Execution

Research industry trends and design content strategies that position TMG as a trusted thought leader.
Collaborate with internal teams to create client-centric case studies, success stories, and testimonials.
Ensure brand voice consistency across all platforms.

Qualifications (Please Apply Only If You Meet These Requirements)

Minimum 2 years of experience:
Social media marketing, digital growth, influencer marketing, or B2B lead generation.
Experience managing multi-channel content calendars and campaign execution.
Experience in CRM & Automation:
Familiarity with CRM systems and workflow automation tools (Hub Spot preferred).
Content creation – copywriting, video scripting, reels, podcasts, basic design (Canva/Photoshop)
Lead generation via Linked In & digital platforms (outreach, funnel building)
Analytics & Reporting:
Working knowledge of tools like Linked In Analytics, You Tube Studio, Meta Business Suite, and Google Analytics.

Bonus Skills (A Plus For Your Application)

Understanding of SEO, content optimization, and keyword strategy for organic reach.
Familiarity with paid social media campaigns (Linked In Ads, Meta Ads).
Experience in community building or online engagement strategies (e.g., groups, forums, Discord/Slack communities).
Basic video editing skills (Premiere Pro, Cap Cut, or similar tools).
Creative storytelling ability to craft compelling narratives and brand stories.
Exposure to marketing automation workflows and data-driven content strategy.

Our Core Values

Smart Tech, Smarter Moves:

- We don't just use tech — we embrace it. AI & tools fuel faster action, stronger momentum, and unlock new opportunities.

1+1 = 11.

By mentoring, collaborating, and trusting each other, we unlock potential far beyond our own — transforming good teams into great ones.

Soft on People, Tough on Problems.

We lead with empathy and respect for people, while confronting challenges with relentless resolve. Compassion fuels our relationships, but action powers our results.

Clear, Kind,…