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Job Description & How to Apply Below
The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.
Our Services Include
Channel onboarding/Marketplace onboarding
PPC Management
SEO and Listing Optimization
Content creation and creative optimization
Storefront management
Brand Strategy
Inventory Forecasting
Fulfillment and Shipping
Brand Hygiene
Data insights analysis
Ensuring compliance for global markets
About
The Role
The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.
Key Responsibilities
Account Auditing & Issue Resolution:
Prioritize 'Emergency' audits to identify and resolve issues in problematic accounts.
Collaborate with other directors and team members to find solutions to advertising challenges.
Conduct Account Audits to determine the Problem Statements for Potential Clients.
Actively communicate with peers, managers, and clients to ensure timely task and project completion.
Provide clear reports, notes, and summaries of audit findings and campaign performance.
PPC Account Management
Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru's clients.
Develop, implement, and maintain client-identified KPIs.
Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
Verify ad segmentation, reduce wasted ad spend & reduce ACOS.
Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:
High volume campaigns (broad, phrase, & exact match types).
Low volume campaigns (phrase & exact match types).
High relevancy campaigns (phrase & exact match types).
Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.
Qualifications (Please Apply Only If You Meet These Requirements)
At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
Sponsored Ads Certification
Sponsored Ads Advanced Certification
Video Ads Certification
Campaign Optimization Certification
Experience of Helium 10
Product Research - Black Box
Keyword Research - Magnet & Cerebro
Analytics - Keyword Tracker
SEO knowledge for Amazon optimization.
Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).
Experience
Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.
Bonus Skills (A Plus For Your Application)
Experience with Jungle Scout, Asana and Slack for project management , product research & communication.
Knowledge of Excel for data management and reporting .
Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)
The Marketplace Guru Core Values
Smart Tech, Smarter Moves:
We don't just use tech — we embrace it. AI and tools fuel faster action and smarter results.
1+1 = 11:
Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems:
We lead with empathy and respect while tackling challenges with unwavering…
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