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Job Description & How to Apply Below
We’re Hiring | Performance Marketing Manager (Meta & Google Ads)
Ridhi Block Print Home is looking for a results-driven Performance Marketing Expert to scale our Shopify D2C brand globally.
If you’ve successfully scaled Facebook, Instagram & Google Ads for Shopify brands and understand creative strategy, retargeting psychology, and profitable scaling , we want to talk.
Role: Performance Marketing Manager – Meta & Google Ads
Experience:
3–7 years
Office
Hours:
Monday to Saturday, 9:30 AM – 6:00 PM
Location:
Sitapura, Jaipur
What You’ll Do
Meta Ads (Facebook & Instagram) Plan, launch, manage, and scale Facebook & Instagram ad campaigns for Shopify
Build and optimize advanced retargeting funnels (Website Visitors, ATC, IC, Purchasers, Email Lists, Video Viewers, etc.)
Create and manage full-funnel strategies (TOF / MOF / BOF)
Handle advanced campaign structures (CBO, ABO, Advantage+ Shopping, Catalog Ads)
Analyze performance metrics: ROAS, CPA, CTR, CPM, AOV, Conversion Rate
Develop creative strategies, define hooks & angles, and work closely with graphic designers to improve ad performance
Run continuous A/B testing on creatives, hooks, audiences, and offers
Scale winning campaigns while maintaining profitability
Google Ads (Search, Shopping & Performance Max) Plan and manage Google Search, Shopping, and Performance Max campaigns
Optimize product feeds for Google Merchant Center
Build high-intent keyword structures for branded & non-branded search
Improve ROAS through bid strategies, audience layering, and funnel-based targeting
Align Google Ads strategy with Meta Ads for full-funnel growth
Monitor metrics like CPC, ROAS, Impression Share, Conversion Rate
Analytics & Tracking Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Meta Pixel, Google Tag, and Shopify Analytics
Identify scaling opportunities and performance bottlenecks using data insights
What You Bring 3–7 years of proven experience running Meta & Google Ads for Shopify eCommerce brands
Strong expertise in retargeting and audience segmentation
Demonstrated experience in scaling paid ads profitably
Deep understanding of creative performance, customer psychology, and funnels
Data-driven mindset with strong analytical skills
Experience managing significant ad budgets
Bonus (Good to Have)
Experience with home decor, linen, or lifestyle brands
Experience selling to USA / international markets
Experience scaling brands to high monthly revenue
Knowledge of UGC, storytelling, and content-led ad creatives
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