Brand Strategy & Field Activation Manager

Overview

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate:
The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Brand Strategy & Field Activation Manager is accountable for supporting brand strategy and ensuring successful execution in the field. This role contributes to the development of brand positioning, messaging frameworks, and field activation plans that support brand performance. The position partners closely with Sales and cross‑functional stakeholders to activate the brand through campaigns, customer engagements, and field activation programs. This hybrid role combines brand strategy and hands‑on field execution.

The ideal candidate is both a strategic thinker and a doer—comfortable shaping brand direction at a high level and rolling up their sleeves to bring it to life alongside sales teams in market.

• Brand Strategy & Ownership:
  Support the development and evolution of brand positioning, messaging frameworks, and go‑to‑market strategy. Translate company objectives into clear brand strategies and activation plans. Serve as the primary steward of brand standards, ensuring consistency across all channels and touchpoints.
• Field Execution & Sales Partnership:
  Partner directly with Sales to plan and execute brand‑led field initiatives that support revenue goals. Support key accounts, sales meetings, and customer engagements with strong brand storytelling. Develop and deploy field enablement messaging playbooks, tools, and training to effectively represent the brand.
• Campaigns & Activations:
  Lead end‑to‑end execution of brand campaigns from concept development through creative direction to in‑market rollout. Lead activation work streams, timelines, production and deployment of branded assets, signage, swag, and activation materials. Coordinate agencies, vendors, and partners through defined deliverables and high‑quality execution controls.
• Insights, Measurement & Optimization:
  Gather and synthesize qualitative and quantitative insights to inform brand strategy and activation planning. Track the effectiveness of brand activations using engagement, awareness, and sales feedback metrics. Lead the innovation pipeline to strengthen offerings and continuously optimize strategy and execution based on performance and market learnings.

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 5+ years of progressive experience in brand marketing, field marketing, integrated marketing, or activation roles within a consumer‑facing environment.
• Demonstrated experience contributing to brand positioning, messaging frameworks, and go‑to‑market activation strategy, with the ability to translate business objectives into market‑ready programs.
• Proven success partnering directly with Sales and key commercial stakeholders to drive customer engagement and revenue‑supporting activations.
• Strong experience leading end‑to‑end campaign execution, including creative development, in‑market rollout, and post‑activation optimization.
• Experience managing agencies, vendors, timelines, and budgets to ensure high‑quality, on‑time delivery of brand assets and field materials.
• Ability to develop sales enablement tools and deliver training that strengthens brand storytelling and execution consistency in market.
• Ability to move seamlessly between strategic planning and hands‑on execution.
• Exceptional communication, storytelling, and presentation skills with executive‑ready presence.
• Highly organized, proactive, and able to manage multiple initiatives in parallel while maintaining attention to detail.
• Proficient in MS Office (Excel, PowerPoint, Outlook & Word).
• Travel: 30‑50%.

• Masters in Business Administration.
• Experience supporting brands…