Associate Director, Enrollment Marketing

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Full Time Admin Professional Jacksonville, FL, US

6 days ago Requisition

Position Reports to (Position Title):Dual Report to the Director of Graduate & Undergraduate Admissions

Position Class (Exempt or Non-Exempt):
Exempt

Position Type (Full Time or Part Time):
Full Time

Is this a Primary or Additional Position:
Primary

The Associate Director leads the overall enrollment marketing strategy and ensures that all communications support the University’s recruitment goals. This role works closely with Enrollment Management leadership to plan messaging, set priorities, and guide how campaigns are carried out. The Associate Director manages communication workflows and structure within Slate and provides direction for marketing plans that support student recruitment and yield.

• Conduct interviews, hire, and train new staff
• Oversees the daily workflow of the Enrollment Marketing department
• Evaluate performance and provides timely feedback
• Handle employee discipline and terminations in accordance with university policy

• Lead the development, oversight, and execution of the University’s enrollment marketing strategy, ensuring all communications support recruitment goals
• Collaborate with Enrollment Management leadership and Directors to create and implement marketing plans that drive student recruitment and yield
• Manage and maintain all communication workflows and campaigns within Slate, providing guidance on best practices for effective outreach
• Supervise and provide leadership to the Enrollment Marketing team, including training staff and delegating responsibilities
• Partner with internal teams and external vendors to maintain brand standards and strategic consistency
• Oversee SEO and SEM initiatives through research, data analysis, and implement recommendations to improve visibility and engagement
• Analyze communication performance, track key metrics, and use insights to refine strategy and improve outcomes
• Develop innovative content and engagement strategies to reach prospective students across multiple channels
• Oversee research, writing, proofreading, and editing of communications—including email, print, web, and social media—to ensure clarity, accuracy, and consistency
• Stay current on emerging trends in digital and print marketing to enhance outreach efforts
• Perform other duties as assigned

• Strong leadership, project management, and team supervision skills, including mentoring and delegating responsibilities
• Strategic planning and decision-making skills to guide enrollment marketing initiatives
• Expertise in multi-channel enrollment marketing, including email, web, social media, and print campaigns
• Advanced analytics skills to evaluate performance, measure ROI, and inform strategy refinements
• Strong understanding of brand management and messaging alignment across all audiences
• Ability to develop innovative engagement strategies for prospective students and families
• Strong writing, editing, and proofreading skills, with the ability to tailor messaging for diverse audiences
• Proficiency in CRM workflow design and management (Slate experience preferred)
• Graphic design, photography, and video production expertise
• Strong collaboration skills for working with cross-functional teams and vendors
• Knowledge of emerging marketing and communications trends and ability to implement best practices
• Demonstrates integrity, professionalism, and commitment to the mission of Jacksonville University
• Willingness to work occasional evenings and weekends as needed

• Bachelor’s degree in marketing, advertising, communications, graphic design, or a related field required
• Experience working with CRM systems;
  Technolutions Slate experience strongly preferred
• Demonstrated leadership and project management experience

• Must be able to lift and carry equipment and supplies weighing up to 20 pounds.
• Must be able to bend, stoop, and reach.
• Manual dexterity to efficiently operate a computer keyboard and other business machines.
• Adequate hearing to communicate effectively in person and by phone.

This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.

Interested candidates are asked to submit a cover letter, resume, and list of three (3) references with this application.