Global BMC Assurance Leader - Director

Overview

At EY, we’re Ging a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build aරි될 that offers you a path within a firm that believes in shaping a better working world.

The Brand Marketing and Communications (BMC) function helps achieve the EY ambition  create long‑term value as the world’s most trusted and distinctive professional services organization. BMC works with the business to bring EY’s purpose, “Building a better working world”, to life for our people, clients and communities. It engages EY people, builds a high‑performing culture, and enhances the commercial value and emotional resonance of the EY brand.

BMC comprises around 2,000 professionals working across EY Executive and global network Regions in Brand and Experiences, Communications and Engagement, Marketing and BMC Enablement. It also includes groups responsible for brand creative and campaigns; issue‑led, buyer‑based programs TBI other sectors; digital channel management; reputational management; event strategy; and transformation initiatives.

Through the collective power of BMC and its partners, we build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

EY Assurance (Assurance) is a global leader in audit and assurance services, building trust in capital markets and supporting better business decisions. By leveraging top talent, innovative technology, and continuous improvement, Assurance is transforming its offerings to deliver measurable impact for stakeholders, people, and society—all in line with EY’s purpose of Building a better working world.

The EY Global Assurance BMC leader translates Assurance global business priorities into marketing and communications strategies and programs. The role integrates these programmes across global Audit and Advisory subservice line structures, EY Regions, global business support functions, and other global service lines. The leader works closely with Global Assurance leadership to develop and execute a BMC plan and ensure Assurance is represented within global firm‑wide BMC‑related activities.

The position leads a geographically dispersed team of just under 30 individuals and requires an experienced and resilient marketing organisation professional with inclusive people leadership skills. Strong relationship management and collaboration skills are essential.

Success in this role is measured through EY’s global brand survey, engagement metrics, revenue support impact, market positioning insights, and people engagement measures.

• Increase the global market awareness of Assurance capabilities.
• Lead the creation and delivery of innovative campaigns to increase market share and revenue for solutions, services and products.
• Deliver high‑impact client experiences through digital channels, content marketing, internal and external communications and third‑party collaborations.
• Support strategy execution and people engagement by leading the development and execution of an impactful internal communications and engagement plan.
• Integrate purpose and corporate messaging into Assurance internal and external communications across earned, owned and, where appropriate, paid channels to strengthen brand equity and audience engagement.
• Deliver integrated communications strategies for media and other stakeholders (business organisations, alliances, analysts, recruits).
• Adopt new ideas and technology to enable impactful, audience‑centric communications and engagement, and operational effectiveness (e.g., use of marketing automation and AI).
• Leverage data and analytics to drive insights; develop and implement metrics to measure results of marketing strategies and provide analysis and recommendations to support continuous growth, improved execution, and team development.
• Share expert knowledge on brand, marketing and communications issues, trends, and long‑term implications for EY.
• Provide Assurance perspective input into firm‑wide BMC programme development.
• Contribute to the firm‑wide alliances strategy, with a focus on…