Loyalty & Retention Marketing Manager

Job Overview

As a member of the Global Marketing team, the Loyalty & Retention Marketing Manager will develop a deep understanding of the Medius customer lifecycle and key customer personas to create innovative, high-value marketing programs that help ensure Medius customers get the most value out of their Medius solution(s).

The successful candidate has a passion for developing high-impact, integrated marketing programs to drive customer loyalty and retention, is skilled at developing compelling customer content, and is an organized self-starter who thrives in a dynamic, fast-paced environment.

The right candidate will have a background in B2B cloud solutions—ideally with a background in AP Automation or Spend Management—and is an efficient multitasker and a great team player. This individual reports to the CMO and works closely with Digital Marketing, Marketing Technology, Field Marketing and the Customer Experience organization including Implementation and Customer Success.

• Develop a deep understanding of the Medius customer lifecycle, including what key customer personas need and want post-purchase
• Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
• Develop and execute high-impact marketing programs from concept to campaign deployment, including managing agency relationships and budget
• Develop case studies and feed the sales reference process as part of the loyalty program
• Track analytical campaign performance and reporting to measure ROI and communicate results to stakeholders
• Collaborate with field marketing teams to understand market needs, drive program execution and share best practices
• Collaborate with the Digital Team to develop content for the customer center and other Medius customer content for corporate websites and the qualified chatbot
• Build relationships across Marketing and Customer Success teams
• Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time-to-market of lifecycle campaigns
• Serve as an internal evangelist for our customers
• Be aware of, and comply with, all corporate policies

• B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
• 7+ years marketing, marketing communications, advertising or related experience;
  SaaS experience a plus
• Experience developing and executing successful marketing plans to drive customer loyalty and retention
• Experience working in international marketing is highly desirable
• Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
• Experience with CRM (), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/Power
  
  BI/Tableau)
• Previous experience with Accounts Payable automation, electronic payments, source to contract
• (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
• Proficiency in Microsoft Word, PowerPoint and Excel

• Mid-Senior level

• Full-time

• Marketing and Sales
• Industries
• Software Development

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