North America Marketing Director - HR and Talent Advisory

Description

Position at LHH (Global)

We are seeking a proactive and detail-oriented Marketing Director with 12+ years of experience in B2B marketing, ideally within professional HR services for LHH's new HR & Talent Advisory business line.

This role will play a pivotal part in building and executing marketing campaigns, managing multiple projects and supporting strategic initiatives that drive lead generation, client engagement, and brand growth. You'll collaborate across teams and will have the opportunity to take ownership of projects in the Global Marketing team, a fast‑paced, collaborative environment.

This is a high‑impact role ideal for a builder, someone who can develop strategic plans while rolling up your sleeves to execute programs, content, and campaigns that accelerate awareness, demand, and revenue.

• Head of Marketing North America
• Head of Marketing UK & Ireland (dotted line)

N/A

Anywhere in the US. Eastern half of the US or Canada is preferred.

• 20%:
  This may include attending Team meetings in person, support NAM marketing conferences/events and travel to/from the UK may be required with supporting both major markets.
• This might be higher in year one as HR & Talent Advisory builds the business.

English

• Assist in the building and execution of integrated marketing campaigns across digital, email, social media, and events, specifically to the US, Canada and the UK.
• Coordinate day‑to‑day project timelines, deliverables and communications for multiple concurrent marketing initiatives.
• In partnership with Product Marketing, support content development, including blogs, whitepapers, case studies and presentations, for the US, Canada and UK markets, using your strong understanding of HR and B2B audiences.
• Manage CRM and email marketing tools to execute nurturing campaigns and track lead activity. Be laser focused on lead generation to ensure monthly and annual targets are met.
• Report on campaign performance using analytics tools; recommend optimizations based on insights.
• Contribute to the planning and execution of webinars, trade shows, and other client‑facing events.

• 8‑12+ years of B2B marketing experience, ideally within HR services, consulting, professional services or talent management.
• Proven experience in building, launching and scaling a new product, practice or business line.
• Strong GTM, content strategy and campaign development abilities.
• Ability to balance strategic thinking with hand‑on execution.
• Excellent communication and stakeholder‑management skills across regions and disciplines.
• Experience working in matrixed, fast‑paced and global environments.
• Proven ability to manage multiple projects with tight deadlines and shifting priorities.
• Strong project‑management skills and comfort leading cross‑functional discussions.
• Strong writing, editing and content development skills with attention to detail.
• Confident working across regions and balancing multiple stakeholders.
• Familiarity with marketing automation platforms (e.g., Pardot), CRM systems (e.g., Salesforce) and digital marketing tools (e.g., Google Analytics, Linked In Ads).
• Self‑starter with a collaborative mindset and eagerness to learn and grow within a dynamic team.

• Develop and own the marketing strategy for the new HR & Talent Advisory practice in US, Canada, UK and Ireland

• Execute integrated campaigns that drive awareness, pipeline growth and thought leadership visibility.
• Manage multi‑channel programs including digital, email, events, partnerships, social and paid media.
• Collaborate with sales to support lead nurturing, enablement and conversion.
• Build campaigns that target existing clients and focus on trust and loyalty with senior HR leaders in existing accounts.

• Lead the localization of global content such as reports, blogs, webinars, benchmarks and case studies. Building local content as needed.
• Elevate the voice of subject‑matter experts through thought leadership platforms through…