Director, AI-Driven & Customer Engagement Marketing

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Location: London, GB, EC2V 7AD
Jacksonville, FL, US, 32256

Company: Paysafe

Paysafe is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 29 years of online payment experience, an annualized transactional volume of $152 billion in 2024, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across 260 payment types in 48 currencies around the world.

Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at

• Being open and honest.
• Keeping focused
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• Operating with Courage
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• Pioneering the future.

Our values and culture are driven by Equality, Development, Social Responsibility and Wellbeing. If you want to find out more about life at Paysafe, check out our careers page here .

This is a hybrid role based in our Jacksonville or London office, requiring three days per week onsite.

• Set the strategic direction for global Customer Engagement, ensuring alignment with Paysafe’s commercial and marketing objectives.
• Act as a senior leader within the Marketing Centre of Excellence, influencing enterprise-wide strategies and representing engagement priorities at the executive level.
• Own the engagement and AI innovation roadmap, driving transformation across consumer and B2B brands.
• Serve as the primary business leader for engagement initiatives, ensuring cross-functional alignment and accountability.
• Champion AI adoption across engagement programs, introducing advanced personalization, predictive analytics, dynamic content generation, and automated journey orchestration.
• Lead the integration of AI technologies into marketing automation frameworks, ensuring scalability and measurable impact.
• Drive continuous innovation, evaluating emerging AI tools and best practices to maintain Paysafe’s leadership in marketing technology.

• Collaborate at an executive level with Mar Tech, Product, Analytics, Creative, and Marketing leadership to embed AI-driven engagement strategies into broader initiatives.
• Partner with senior stakeholders to ensure engagement programs deliver measurable business outcomes and customer value.
• Oversee global multi-channel campaigns (email, push, SMS), leveraging AI-driven segmentation and predictive modeling to maximize engagement, retention, and ROI.

• Define KPIs and success metrics, using AI-powered analytics to provide actionable insights and strategic recommendations to senior leadership.

• Ensure adherence to regulatory, data privacy, and brand standards, while implementing ethical AI practices across all engagement activities.
• Build and lead a high-performing global team, mentoring senior managers and fostering a culture of innovation, accountability, and excellence.
• Develop future leaders, ensuring succession planning and capability building within the engagement function.

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
• 5+ years of Salesforce Data
  360 (Previously Data Cloud) experience from strategy to implementation and measurement
• 7+ years of experience in customer engagement, lifecycle marketing, or marketing automation, ideally within a global, multi‑brand organization.
• 3+ years of proven leadership experience, including setting strategy and driving execution for engagement or lifecycle marketing teams.
• Proven experience utilizing AI technology for marketing automation.
• Hands‑on expertise with enterprise engagement platforms such as Salesforce Marketing Cloud/Pardot,…