Digital Reach Specialist

Overview

The Digital Reach Specialist is responsible for content creation, video editing, maintenance and channel development for all channels of The Church of Eleven
22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The role requires a deep understanding of You Tube content creation best practices and awareness of audience preferences in the local church realm.

• Channel Growth and Optimization:
  Increase subscriber count and viewership; develop and implement growth strategies with quarterly targets; optimize video titles, descriptions, tags and thumbnails for better visibility.
• Content Strategy and Creation:
  Collaborate with content creators and digital teams to develop and execute content strategies; identify trends and create new content formats (e.g., short-form evergreen content); ensure a consistent flow of high-quality content across all channels.
• Multi-channel Management:
  Manage and optimize multiple You Tube channels with consistent branding; maintain content schedules and ensure timely video distribution; apply You Tube SEO best practices to improve search rankings and visibility.
• Performance Analysis and Improvement:
  Monitor key performance metrics and provide regular reports on growth and engagement; use data insights to refine content strategies and make informed optimizations; stay updated on You Tube’s algorithm changes, features and industry trends; apply proven growth strategies to continuously increase You Tube reach and performance.
• Cross-team Collaboration and Support:
  Partner with media, digital and online teams to align content strategies and best practices; ensure collaboration across departments for content creation and community engagement; assist with other responsibilities as needed.

• Competencies:
  
  Model The Church of Eleven
  22’s mission, vision and core values; ability to maintain strict confidentiality; ability to adapt to change; strong proactive communication skills; ability to develop and implement video content strategies; experience planning content calendars and managing publishing schedules; data-informed decision-making and KPI ownership (You Tube Analytics); SEO/metadata and discovery competency; ability to build organizational relationships/partnerships and influence across teams.
• Education and Experience:
  
  Minimum of three years of experience managing You Tube channels preferred; track record of You Tube growth and experience; experience with You Tube SEO, including keyword research, tags and descriptions preferred.