Director, Digital Marketing

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate:
The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers.

The Director, Digital Marketing, will lead the digital transformation and growth agenda. The Director, Digital Marketing will develop best-in-class strategies and capabilities across digital brand marketing, ecommerce, retail media and omni-channel activation. This leader will be responsible for shaping the digital vision, accelerating consumer engagement, and driving measurable business performance through data, analytics, and emerging marketing technologies.

Key Responsibilities

• Define and lead digital brand strategies, ensuring integration with overall brand and business objectives
• Build scalable content frameworks, ensure consistency in tone, look and feel across platforms and oversee creation, management and optimization of digital-first content across social, web and influencer channels
• Partner with commerce and sales teams to drive performance and optimize brand presence across Amazon,  and direct-to-consumer channels
• Lead omni-channel marketing initiatives that connect physical and digital retail experiences by leveraging retailer digital loyalty / in-app programs
• Own retail media strategy across platforms such as Amazon Advertising, Walmart Connect and others
• Leverage advanced analytics and consumer insights to inform strategies, measure campaign effectiveness and ROI and optimize digital spend
• Drive a test-and-learn culture to continuously improve efficiency and effectiveness of demand strategies and advertising plans
• Lead martech strategy and adoption, ensuring organization leverages platforms such as CRM, CDPs, DMPs and marketing automation tools and partner with IT to build scalable digital capabilities
• Manage key external partnerships with advertising and media agencies, digital platforms and technology vendors
• Build, lead and develop a high-performing digital marketing team with strong expertise across multiple disciplines

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Media or related field
• 10+ years of progressive digital marketing and ecommerce expertise, preferably in consumer packaged goods or consumer-facing industries
• Experience leading cross-functional teams and managing external agencies or vendor networks in a complex environment
• Proven track record leading digital brand building, performance marketing and ecommerce strategy and activation
• Deep expertise in digital media, content creation, retail media and omni-channel marketing
• Strong knowledge of martech platforms, CRM, marketing automation and data-driven marketing approaches
• Exceptional analytical skills with ability to translate insights into actionable strategies
• Demonstrated success in managing budgets and delivering measurable business results
• Excellent communication, collaboration and change management skills
• Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence
• Travel: 20-30%

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email:
  All official emails will come from an  address
• Website:
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We are an equal opportunity employer and welcome applications from diverse candidates.