Digital Reach Specialist

Job Title

Digital Reach Specialist

Digital

Digital Project Manager

Full-time, exempt

The Digital Reach Specialist is responsible for content creation, video editing, maintenance, and channel development for all channels of The Church of Eleven
22®, with the primary goal of reaching more people with the gospel of Jesus Christ and helping them discover and deepen their relationship with Him. The individual in this role should have a deep understanding of You Tube content creation best practices and a finger on the pulse of audience preferences in the local church realm.

• Channel Growth and Optimization
• Increase subscriber count and viewership
• Develop and implement strategies for growth, including setting and achieving quarterly targets
• Optimize video titles, descriptions, tags and thumbnails for better visibility
• Content Strategy and Creation
• Collaborate with content creators and digital teams to develop and execute content strategies
• Identify trends and create new content formats (e.g., short-form evergreen content)
• Ensure a consistent flow of high-quality content across all channels
• Multi-channel Management
• Manage and optimize multiple You Tube channels with consistent branding
• Maintain content schedules and ensure timely video distribution
• Apply You Tube SEO best practices to improve search rankings and visibility
• Performance Analysis and Improvement
• Monitor key performance metrics and provide regular reports on growth and engagement
• Use data insights to refine content strategies and make informed optimizations
• Stay updated on You Tube’s algorithm changes, features and industry trends
• Apply proven growth strategies to continuously increase You Tube reach and performance
• Cross-team Collaboration and Support
• Partner with media, digital and online teams to align content strategies and best practices
• Ensure collaboration across departments for content creation and community engagement
• Assist with other responsibilities as needed

• Model The Church of Eleven
  22’s mission, vision and core values
• Ability to maintain strict confidentiality
• Ability to adapt to change
• Strong proactive communication skills
• Ability to develop and implement video content strategies
• Experience planning content calendars and managing publishing schedules
• Data‑informed decision‑making and KPI ownership (You Tube Analytics)
• SEO/metadata and discovery competency
• Ability to build organizational relationships/partnerships and influence across teams

• Minimum of three years of experience managing You Tube channels preferred
• Track record of You Tube growth and experience
• Experience with You Tube SEO, including keyword research, tags and descriptions preferred

This is a full-time, exempt position. Days and hours of work may vary based on church needs. The church has several big events (“All‑Skates”) throughout the year to further the mission of Eleven
22. These events are mandatory for all staff to be in attendance and may vary, depending on the vision cast for the current year. Our entire staff family is called to action, so that we can continue to be a movement for all people to discover and deepen a relationship with Jesus Christ.

This role operates primarily in a professional office environment with frequent use of computers, video production equipment and other standard office technology. The position requires extended periods of computer work and collaboration with cross‑functional teams in an open or shared workspace.

This is a largely computer‑based, sedentary role. The position requires prolonged periods of sitting and frequent use of a computer, including extended screen time and repetitive hand and wrist motions. Close visual acuity is necessary for viewing and analyzing digital content.

The ministerial exception furthers the purposes of the Free Exercise and Establishment Clauses of the First Amendment by barring legal claims against church bodies by staff members who perform religious functions. All church pastors are subject to the exception, but a formal ministerial credential is not required.…