Digital Marketing Specialist

Join to apply for the Digital Marketing Specialist role at England-Thims & Miller, Inc.

Who We’re Looking For
ETM is seeking a Digital Marketing Specialist to elevate our digital presence and support firmwide growth across Florida. This role will lead the execution of integrated marketing campaigns, content production, digital reporting, and graphic design.

Description
ETM is seeking a Digital Marketing Specialist to elevate our digital presence and support firmwide growth across Florida. This role will lead the execution of integrated marketing campaigns, content production, digital reporting, and graphic design.
The ideal candidate combines hands-on Hub Spot experience, content creation and graphic design capabilities, and a strategic understanding of B2B marketing in a professional services environment (AEC, infrastructure, engineering, or consulting preferred).

Key Responsibilities

• Develop and launch targeted email campaigns, landing pages, and lead capture forms using Hub Spot
• Manage SEO-driven website updates and content uploads in coordination with vendors
• Support campaign planning and execution across channels

Social Media Strategy & Execution

• Manage the content calendar
• Create, schedule, and publish branded content using Cloud Campaign
• Track performance metrics and adjust strategy based on engagement trends

Graphic Design & Brand Content

• Design graphics, infographics, one-pagers, PowerPoint templates, and digital ads
• Create campaign visuals, email headers, and on-brand visuals for events and internal communication
• Ensure consistency with brand standards across all channels and materials

Performance Reporting & Optimization

• Maintain campaign and web performance dashboards in Hub Spot and Google Analytics
• Report on MQLs, email engagement, form conversions, and campaign ROI
• Recommend optimizations based on data trends and business unit feedback

Cross-Functional Support

• Partner with business units and BD teams to support strategic pursuits and visibility efforts
• Collaborate with the PR agency on media amplification and content distribution
• Provide creative and technical marketing support for key events and sponsor ships

Requirements

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 3-5 years of experience in digital or social media marketing, preferably in A/E/C or a professional services environment
• Strong portfolio showcasing digital content creation across formats (writing, visual, video)
• Proficiency in platforms including Hub Spot, Word Press, Adobe Creative Suite (InDesign, Photoshop, Premiere)
• Familiarity with GA4 and SEO tools
• Excellent verbal and written communication skills, with a sharp eye for detail and design
• Demonstrated success growing social media channels and increasing digital engagement
• Creative thinker with strong organizational skills and the ability to manage multiple projects and deadlines
• Team player with a proactive mindset and a passion for building community through storytelling

Our firm has assembled a remarkable team encompassing a wide range of experiences and backgrounds. Through collaborative efforts in a supportive environment, we consistently deliver top-notch work of exceptional quality. We prioritize the growth and fulfillment of each team member, providing ample opportunities for professional and personal development.

We recognize and reward hard work, we offer a competitive salary, full benefits package, and a potential performance-based bonus. England-Thims & Miller, Inc. is proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.